Not having a marketing strategy is one of the biggest marketing mistakes that I see small business owners make.

Do you use a marketing strategy? Do you understand the difference in a marketing strategy, a marketing tactic, and a marketing idea?

I’ve been monitoring some business forums looking for what people most want from marketing. I’ve found that the most inquiries and questions relate to “Give me a marketing strategy to do ___________.” Yet context reveals that they are really wanting marketing ideas.

So my posts for the next few days will define the difference between and explain the need for a marketing strategy, marketing tactics, and marketing ideas. This post will define a marketing strategy and explain why you need one.

What Is A Marketing Strategy?

A marketing strategy is the overall marketing plan that will enable you to reach your marketing and business goals. It represents how your plan to accomplish what you need to do in order for your marketing to succeed.

For instance, if you are an Internet marketer, you have to get traffic to your site in order to be successful. That is a marketing goal that all Internet marketers share. But how you plan to reach that goal may differ from many other Internet marketers.

You may have a strategy that involves being ranked on the first page of Google for a specific keyword. Or you may instead concentrate on social networking to bring traffic.
These are strategies that require multiple tactics to implement.

You have to know your marketing strategy before you can select the best marketing ideas to use as your marketing tactics. Tomorrow’s post will provide more information on marketing tactics.

To read about executive summaries for marketing plans, click here.

Would you like to learn marketing from one of the biggest names in marketing, Dan Kennedy? Dan’s offering loads of marketing in  his Magnetic Marketing System.

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Posted 7-29-08:
Do You Use A Marketing Strategy?

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This entry was posted on Tuesday, July 29th, 2008 at 6:49 am and is filed under Marketing Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.