Recruit and Manage Employees Better
By Predicting Psychographics
From Demographics
Are you tired of hiring employees who don’t stay a year and don’t perform to your expectations?
Do you want to cut attrition and get employees who are a better match for your organization and the job?
By using demographic characteristics you can predict psychographic and other characteristics to:
- Cut attrition and enhance productivity,
- Recruit and hire employees who are most likely to thrive in your organization’s climate,
- Manage employees to mutually benefit them and your organization.
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Hello,
I’m Linda Morton, and I’ve developed a simple system to easily and quickly reveal a wealth of information to help you make better hiring decisions.
Nor of HRM Business Practices Briefs and I are collaborating to bring you two new resources to help you meet all the above goals.
Although these resources were originally created to help businesses improve their marketing, it’s just as useful for human resource managers. Successful marketers and human resource managers depend on understanding people and being able to make predictions about their behavior. That’s what these resources enable you to do.
The first resource is an e-book that provides psychographic and other behavioral characteristics by age, gender, race, education level, and type of occupation. It incorporates more than a decade of research that I recently updated to provide great information about people from just their demographics.
The second resource automates the pulling together of this information. By selecting from five demographic characteristics, you’ll get an immediate report on a potential employee’s characteristics, concerns and values.
Of course, you’ll still need to examine resumes, check references, and get your personal impression of potential employees through interviews, but these resources combined will help you to:
- Eliminate potential employees who aren’t a good match,
- Identify those whose values and concerns fit well within your organizational climate,
- Recognize and ignore differences between you and potential employees when those differences don’t truly relate to job performance.
- Identify employees whose characteristics predict that they will leave your organization, and manage them so that they will be happier, more productive, and more likely to stay.
But don’t just take my word for it. Read what others say:
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“By using Morton’s Matrix Segmentation, a communicator can see how certain characteristics can apply across groups — or not. This capability makes possible more informed business decisions as well as improved communications.
Anyone who needs to communicate effectively to a specific group, but has struggled to find the right focus, will find this book invaluable.”
Ken Hanson, Dixon-Price Publishing.
www.dixonprice.com.
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“Empowering yourself with the theories, concepts and tips in this ebook can help to save your business from a crisis as the teachings in it expound many hidden truths every business person should know.
This ebook is easy to read and understand. Equipping yourself with this relevant knowledge will not only help you in your business success but will bring your business to another level of growth.
Doris Chua
http://www.homeofficewomen.com
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“I find this book loaded with information that you just don’t see in books today. I’m especially glad to see information about target segmentation that goes beyond demographic and psychographic considerations. I think people will be excited to know there are other ways of discovering their markets.
Reginald F. Moody
http://www.homeofficewomen.com
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“Assuming that my readers are from U.S., I was looking for some time to find a good resource to explain the consumer behavior and market segmentation in the US. I was quite glad to find Linda Morton’s Market Segmentation book that describes in detail various market segments in US and their behavior.
It goes through many segments and describes their characteristics. Depending on your business, you can go through all the book, or just pick your target market and see how you can approach the people in it.
The book is definitely not a one time read.
You would think such a book would cost thousands of dollars, but surprise, it is more than affordable.
Cristian Dorobantescu
http://www.energybyte.com/blog
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Get More Than $200
In Value For Just $47
This book includes 20 profiles that I sell individually for $7 each. If you bought the 20 profiles individually, you’d pay $140.00. But you get much more than the 20 profiles, you get the contents of 8 other articles that I don’t sell individually, plus loads of additional insights. If you also purchased those additional eight articles individually, you’d pay another $56.
Plus, you get a free 30-day trial to AutoMarketAnalysis.com. It’s worth another $29.95. So your total value is $195.45.
So the price of $47.00 saves you $148.45..
Plus, if you register to receive the free updates to Know ‘em Sell ‘em, you’ll get a free 30-minute consultation. My regular price for the consultation alone is more than $47.
Just click the button below to start improving your hiring and managing of employees.
Warmly,
Linda P. Morton
P.S. If you want to hire and manage your organization’s human resources better, can you afford not to take advantage of these two guaranteed resources?
P.P.S.Yes, I personally guarantee both resources. If you read the ebook and use the automatic program, and don’t get new insights to improve your hiring and managing of employees within 30 days, I’ll give you your money back.
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