Market Segmentation in the United States
Posted by Linda in Market Segmentation, tags: Market Segmentation, target marketMarket Segmentation enables you to segment your target market from the mass market and to gather a wealth of information about your target market. But you can’t necessarily generalize characteristics across national borders.
When you use market segmentation to learn about your target market, be aware that market segmentation characteristics for USA residents don’t necessarily apply to residents of other nations.
People differ in culture, values, attitudes, and other characteristics by their nation of origin. Similarly people residing in different nations differ. So when you use market segmentation to learn about your target market, you must consider national differences.
For example, differences between USA men and women may not be the same in other nations.
Similarly, generations differ by nations. Although some defining moments like World Ward II are shared across many nations, the influence of that defining moment will differ by how much and how the defining moment affected the people in each nation.
For example, the bombing of Pearl Harbor that propelled the United States into World War II was a defining moment for this nation’s oldest residents. Pearl Harbor didn’t have the same effect on residents of other nations, but World War II had a significant effect.
So you can’t apply market segmentation research for United States markets across nations because USA market segmentation characteristics may be inaccurate for other nations.
But if you are from another nation and want to market to a United States market, the information that I provide in Know ‘em Sell ‘em: How To Discover The Best Appeals For Your Target Market will enable you to market more effectively and increase you sales.
To read more about the relationship of market segmentation and level of sales, click on the link in this sentence.
To learn more about market segments, see Five Criteria Necessary For A Market Segment.
You can get my ebook – Know’em, Sell ‘em: Discover The Best Appeals For Your Target Market. Just click the art in the upper left corner.
You can get more marketing information like this by subscribing to my blog. I’ll send you weekly post summaries and a copy of my matrix Market Segmentation report. Just complete the form below:
Posted 3-20-08:
Market Segmentation
in the United States
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