I posted on marketing budgets five times between September and December 2008.

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As my first monthly roundup, I’m providing links and summaries for each of those five posts below.


Marketing Budgets: 8-05-08 Post

On-line Marketing Services Gobble Up More Marketing Budgets

This first post on marketing budgets was triggered by a story in one of the several marketing newsletters that I read regularly. It noted that
on-line marketing services are getting bigger percentages of marketing budgets.

Furthermore, the online part of marketing budgets is projected to continue to grow around a percent per year. So if you’re not spending a growing part of your marketing budget online, perhaps others know something that you don’t. Worth a thought!


Marketing Budgets: 8-12-08 Post


How To Allocate Start-up Funds For A New Business

This post provides advice for allocating start-up funds between inventory, marketing, and overhead expenses.


Marketing Budgets: 11-28-08 Post

Marketing Budget Basics: Review and Overview 1

This post reviews marketing budget basics and covers two of five steps for setting a marketing budget:

Step 1 Set goals and decide on strategies.
Step 2 Research costs to achieve goals and implement strategies.


Marketing Budgets: 11-30-09 Post


Marketing Budget Basics: Review and Overview 2

This post completes my review of Marketing Budget Basics with the final three steps for setting your marketing budget:

Step 3 Decide what to include in your marketing budget.
Step 4 Decide the percentage of budget to devote to marketing
Step 5 Monitoring your marketing budget.


Marketing Budgets: 12-05-08 Post

Budgeting For Small Business Marketing – Five Tips

This post provides five tips on budgeting for small business marketing. They include:

  • Know the costs of everything in your marketing plan.
  • Budget by what you want to accomplish.
  • Use computer power to do work for you.
  • Include what you pay your employees for their time involved.
  • Review your budget frequently.
  • If you like this monthly roundup type of post, please let me know. My goal is to provide content that you find useful and helpful. My purpose is to put all the information from posts and pages on this site into an easily accessible summary type post on one topic each month.

    I hope you like this first one on marketing budgets. If you want to read my second monthly roundup, click the link below:

    Customer Relationship Management Monthly Roundup

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    Posted 3-27-09: Marketing Budgets Monthly Roundup

    2 Responses to “Marketing Budgets Monthly Roundup”
    1. Hi Linda! Thanks for this roundup post. You couldn’t have picked a better topic for me. I’d like to check’em all out. Deb

    2. Linda says:

      Hi Debbie,

      I’m glad this roundup is good for you. Just click the links and read them all.

      Thanks for visiting.

      Warmly,

      Linda

    3.  
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