Comments on: Success With Customer Relationship Management: Segmenting By Buying Behavior http://www.strategicmarketsegmentation.com/success-with-customer-relationship-management-segmenting-by-buying-behavior/ Effective and Simple Marketing Strategies Fri, 19 Mar 2010 20:38:44 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Simon http://www.strategicmarketsegmentation.com/success-with-customer-relationship-management-segmenting-by-buying-behavior/comment-page-1/#comment-1323 Simon Mon, 18 Aug 2008 16:39:47 +0000 http://www.strategicmarketsegmentation.com/blog/?p=304#comment-1323 Good post. Lets not forget how lapsed customers can be influenced to take action using subtle emotional triggers or impulse buying situations. All three of the segments should be treated differently in your sales funnels and email marketing campaigns. The mistake I've seen people make over and over again is that they bundle all prospects and clients up together into broad categories and send out the same messages/emails to them. Understanding their relationship status better can put marketers in a much better position. Anyway, good read. Simon http://www.eventslisted.com Good post. Lets not forget how lapsed customers can be influenced to take action using subtle emotional triggers or impulse buying situations.

All three of the segments should be treated differently in your sales funnels and email marketing campaigns. The mistake I’ve seen people make over and over again is that they bundle all prospects and clients up together into broad categories and send out the same messages/emails to them. Understanding their relationship status better can put marketers in a much better position.

Anyway, good read.

Simon
http://www.eventslisted.com

]]> By: Linda http://www.strategicmarketsegmentation.com/success-with-customer-relationship-management-segmenting-by-buying-behavior/comment-page-1/#comment-1313 Linda Thu, 14 Aug 2008 22:21:39 +0000 http://www.strategicmarketsegmentation.com/blog/?p=304#comment-1313 Debbie, It's actually an advantage that you don't have many customers yet. Because you can start a data base and capture the information that you need to segment your customers. Warmly, Linda Debbie,

It’s actually an advantage that you don’t have many customers yet. Because you can start a data base and capture the information that you need to segment your customers.

Warmly,

Linda

]]> By: Debbie Morgan http://www.strategicmarketsegmentation.com/success-with-customer-relationship-management-segmenting-by-buying-behavior/comment-page-1/#comment-1310 Debbie Morgan Thu, 14 Aug 2008 07:31:13 +0000 http://www.strategicmarketsegmentation.com/blog/?p=304#comment-1310 As alwasy, Linda, your blog is so insightful. I can't wait to build a large enough customer base to put some of these ideas into practice. As alwasy, Linda, your blog is so insightful. I can’t wait to build a large enough customer base to put some of these ideas into practice.

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