Surveys Sample Questions, Part 2
Posted by Linda in Marketing Research, tags: surveys sample questionsSurveys Sample Questions, Part 2 provides information about and samples of two types of questions to determine attitudes.
Surveys Sample Questions - 2
The first type includes multiple choice questions with options designed to determine survey participants’ attitudes.
The second type are actually statements rather than questions, but Likert scale attitude statements reveal even more information than many questions.
Surveys Sample Questions, Part 1 covered open-ended questions and demographic multiple choice questions. If you missed it you can read it by clicking the link below:
Surveys Sample Questions, Part 1
Surveys Sample Questions
Other Multiple Choice Questions
Overview
You can use multiple choice questions to gather information beyond demographics. For example, the surveys sample questions listed below, provide options that reveal participants’ attitudes about using target markets.
Multiple choice questions can provide this information more efficiently than Likert scale attitude statements can. However, multiple choice responses are more difficult to analyze than attitude statements. Because options can’t realistically be represented by numbers, statistical analysis aren’t meaningful.
Surveys Sample Questions
Other Multiple Choice Questions Samples
What kind of information do you know about your target market?
Choose all that apply
A. Just facts
B. Personality characteristics
C. Where they live
D. Their buying behavior
E. other (please specify)What would you be willing to pay for a profile of your target market?
Choose one
A. I wouldn’t
B. $27
C. $47
D. $77
E. $107 or moreHow much time would you be willing to work produce your own profile of your target market?
Choose one
A. None
B. 1-5 hours
C. 6-10- hours
D. 11-15 hours
E. 16-20 hours
F. 21-25 hours
G. 26 hours or moreIf you haven’t developed a profile of your target market, why not?
em>Choose all that apply
A. I don’t think it’s important to my business success.
B. I don’t have enough information.
C. I don’t know how to.
D. I don’t have to time.
E. I don’t have the money.How would you use a profile of your target market if you had one?
em>Choose all that apply
A. In my business plan
B. For my marketing strategy
C. To improve my marketing messages and tactics
Surveys Sample Questions
Likert Scale Attitude Statements Overview
Likert Scale Attitude statements, like the surveys sample questions listed below, comprise some of the most difficult to construct survey “questions.” But they are easy to analyze with a statistical program.
In addition, responses can be analyzed by demographic responses to determine if participants’ attitudes differ by their demographics.
Below are a few rules to guide you in constructing Likert Scale Attitude statements:
- Likert Scale Attitude statements must be expressions of desired behavior, not statements of fact.
- Different alternatives should involve only a single attitude variable.
- Each item should be stated in clear, concise, straight-forward language. Avoid double-barreled statements, double negatives and ambiguous statements.
- A numerical value must be assigned to each of the possible alternatives.
- Each item should be worded so that the response of a person with no attitude on the statement will be approximately in the middle.
- Select the most differentiating statements, those with the most responses of low and high number responses, for the final form of forms of the attitude test.
- Prepare and select more statements than are likely to be finally used.
- Create a positive and negative version of each statement. So that the same person will select a high option for the positive version and a corresponding low option for the negative version.
In the following samples positive and negative versions of statements are listed together so that you can see the similarity in the statements. However, on a survey questionnaire, you distribute the statements throughout the test in a chance or haphazard manner.
Surveys Sample Questions
Likert Scale Attitude Statements Samples
I prefer the risks of running my own business to just working a job.
Choose the option, that best represents your attitude.
1. Strongly disagree
2. Disagree
3. Don’t know
4. Agree
5. Strongly agreeI can’t afford the risks involved in operating my own business.
Choose the option, that best represents your attitude.
1. Strongly disagree
2. Disagree
3. Don’t know
4. Agree
5. Strongly agreeI consider understanding potential customers vital to my business success.
Choose the option, that best represents your attitude.
1. Strongly disagree
2. Disagree
3. Don’t know
4. Agree
5. Strongly agreeI see no relationship to succeeding in business and knowing my target market.
Choose the option, that best represents your attitude.
1. Strongly disagree
2. Disagree
3. Don’t know
4. Agree
5. Strongly agreeI’d prefer to spend time rather than money to learn about my target market?
Choose the option, that best represents your attitude.
1. Strongly disagree
2. Disagree
3. Don’t know
4. Agree
5. Strongly agreeI’d rather spend money as money to get information about my target market?
Choose the option, that best represents your attitude.
1. Strongly disagree
2. Disagree
3. Don’t know
4. Agree
5. Strongly agree
I provide some of the surveys sample questions from this two-part article through survey monkey. You can take the survey by going to the page linked below:
By using these surveys sample questions and the information about them, you can develop your own survey questions to gather information to meet goals like improving your marketing.
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Posted 1-26-09:
Surveys Sample Questions
Part 2
Entries (RSS)
Hi Linda! I can see value in using both types of questions as they seem to gather different information or depth of information.
For me, time and money are both scarce so gathering information from my customers would need to be a quick, simple, inexpensive task.
I’m enjoying this series. Thanks, Linda!
Deb
Hi Debbie,
Each type of survey question has its advantages and disadvantages. All take time to do right. It’s really a question of whether you’d rather spend the time up front in the creation of the questions or at the back end when analyzing the results.
But it also depends on how much you already know. Qualitative surveys that use open-ended questions work well when you’re in an exploratory stage. Likert scale statements work best when you already have lots of information about a topic and a target market.
Warmly,
Linda
thanks for breaking down the Q-type distinctions. I’ve been looking around and not every online survey tool handles multiple styles of questions. Zoomerang does. The text import feature that auto-configures questions is pretty handy too.
The other very important consideration is the timing of the questioning. For example, asking questions about customer service is best done at the point of experience or when a sale is made. This is the most reliable data and can be obtained using a combination of survey software and portable feedback devices.
Hi Tim,
I agree that at the time of purchase is the best time to get people to answer survey questions, especially if you ask them the questions and complete the form yourself. Of course, this requires that you keep the number of questions to a minimum – no more than five questions.
Warmly,
Linda