Market segmentation reveals characteristics to improve your verbal marketing messages.

Last week, I mentioned that one advantage to target marketing is that it enables you to design verbal marketing messages specifically for your target markets. This post deals specifically with how market segmentation provides the information that you need to do just that.

Woman on phone and with pen demostrates verbal marketing messages.

Market Segmentation Improves
Your Verbal Marketing Messages

Using market segmentation to determine your target market’s shared characteristics provides you with specific ideas to improve the way that you design marketing messages for your target market.

You can improve your verbal marketing messages by relating them to shared characteristics determined through market segmentation.

Use the most shared characteristics to ground your marketing plans and marketing strategies. Then use less shared psychographic and behavioral characteristics for your verbal marketing message appeals and style.

Market Segmentation Reveals
Best Verbal Marketing Appeals

For instance, my matrix market segmentation process reveals that the Fulfilleds and Believers lifestyles are similar. Both are composed of professionals and both are principle-oriented. But don’t think that the same message will work for both of them.

People in the Fulfilled lifestyle are usually better-educated and more self-assured than people in the Believer lifestyle. Fulfilleds also have more resources than Believers do.

Thus, how-to, home-improvement messages written in a simple language will be effective with Believers. More sophisticated language and reflective content about aligning personal and world views will appeal more to Fulfilleds.

This example illustrates how you can use market segmentation to select the best content and style for your verbal marketing messages. You can also use market segmentation to produce visual messages that will appeal to your target market. To get information about Visual Marketing Messages, click the link in this sentence.

More information about determining the best verbal messages for your target market through market segmentation is provided at the link below:

Market Segmentation and Language Use

Version:1.0 StartHTML:0000000212 EndHTML:0000004840 StartFragment:0000003662 EndFragment:0000004804 SourceURL:file://localhost/Volumes/Time%20Machine%20Backups/Blog/Affiliate%20products%20by%20keywords.doc

Do you need help with your marketing messages? Then you’ll want to check out  How To Write A Million Dollar Usp. It’ll teach you to:

• write a million dollar unique selling proposition  (usp,)
• overwhelm your prospect with reasons to buy,
• market you fly catcher message with a coordinated fury, and
• reduce the explanation of your product and yourself to a one minute elevator speech.

You can get more marketing information like this by subscribing to my blog. I’ll send you weekly post summaries and a copy of my matrix Market Segmentation report. Just complete the form below:

Posted 3-31-08:
Market Segmentation:
Verbal Marketing Messages

Bookmark It

Target marketing is suited for small business owners for the four major reasons. All four of these reasons were posted three days ago. You can access that post below:

#1 Reason To Use Target Marketing In Small Businesses

This post covers the fourth of these reasons: “Target Marketing Enhances Design Decisions For Potential Customers.”

Target Marketing Enhances Designs
That Appeal To Potential Customers

Target marketing enables you, as a small business owner, to design verbal and visual marketing messages specifically for your best potential customers. Once you know your target market members’ demographic and psychographic characteristics, it’s easy to design messages that incorporate the best appeals to persuade them to buy your product.

Your target market members’ shared characteristics reveal their attitudes, values, concerns, media use, information needs, buying habits and more.

These characteristics give you information about what to include in your marketing messages and how to distribute those messages.

Not only does knowing your target market members’ demographics help you to determine the best appeals for your marketing messages, it also enables you to choose the best colors, graphic designs, art and other visual items that are preferred by your target market.

Knowing target market characteristics also reveals the media most likely to reach your target market. Traditional media reach some target markets, but other target markets require more innovative media.

Discover More About Target Marketing

You can read more about media here.

Media and information needs are two types of information provided in my e-book – Know ‘em Sell ‘em: How To Discover The Best Appeals For Your Target Market.

You can get more marketing information like this by subscribing to my blog. I’ll send you weekly post summaries and a copy of my matrix Market Segmentation report. Just complete the form below:

Posted 3-28-08:
# 4 Reason To Use
Target Marketing
For Small Businesses

Bookmark It

Target marketing is suited for small business owners because “Target marketing requires few resources.” This post also covers inexpensive media for target marketing including publications, online advertisements.

Bookmark It

Target marketing is suited for small business owners because “Target Marketing Can Create Quick Sales.” This is the second of four posts on why small business owners should use target marketing.

Bookmark It

Target marketing is suited for small business owners for four reasons. This post covers the first reason – It’s targeted to the people most likely to buy.

Bookmark It