About
Why StrategicMarketSegmentation.com/
StrategicMarketSegmentation.com/ provides information to help you and other small business owners learn about the people most likely to buy what you sell.
This learning includes how to use matrix market segmentation to discover the best appeals for your target market. Thus, many of the posts and pages on this blog relate to market segmentation and target markets.
However, it also includes other marketing topics including:
- Advertising.
- Internal marketing,
- Internet marketing
- Market segmentation,
- Market segments,
- Marketing communication,
- Marketing mix
- Marketing plans,
- Marketing research,
- Marketing strategies,
- Marketing tactics, and
- Public relations.
So by reading my blog, you’ll get:
- A repostiory of useful articles on marketing related topics aimed to help you better understand and market to your best potential customers,
- Fresh content added regularly to help you continuously improve your marketing,
- Access to products and services to make your marketing more efficient and effective.
Why Should You Read What Linda P. Morton Writes?
Linda P. Morton, Professor Emeritus from The University of Oklahoma, writes the content for StrategicMarketSegmentation.com/blog.
Linda holds a Doctorate in Education (Ed.D.) and is accredited in Public Relations (APR). She has practiced marketing, public relations and communication skills for over 30 years. She is President of Best Books Plus, Inc., an online and off line publishing company.
Her interest in designing for target markets led to the creation of her Matrix Market Segmentation process. She wrote a continuing column on segmenting publics in Public Relations Quarterly from 1998 through spring 2006. Know ‘em Sell ‘em: How to Discover the Best Appeals for Your Target Market is a combination and continuation of that research.
Linda is listed in many Who’s Who, including the first edition of Who’s Who in Media and Communications, many editions of Who’s Who of American Women, The World Who’s Who of Women, Who’s Who in America, and Who’s Who in the World. Along with Know ‘em Sell ‘em, she also authored Strategic Publications: Designing for Target Publics, which is used in many universities nation wide. It’s available in e-book, paper-back and hard-cover versions. Linda has also published hundreds of scholarly and professional articles.
Linda continues to use her marketing expertise to consult with and coach small business owners and internet marketers on discovering the best appeals for their target market. Click to read more about her marketing experience.
You can contact Linda by emailing her at linda@bestbooksplus.com, telephoning her at 479-650-5546, or by snail mail at 2901 Skinner Heights, Greenwood, AR, 72936.
Get To Know Linda’s Team
You can read about other executives through the links below:
Kristen Luxton, Marketing Vice President
Greg Paton, Technoloy Vice President
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I have tried to contact you previously regarding advertisements on your site. I would just like to know if you are currently offering any advertising space on your site and if so how much would you charge per advert.
Hello Linda,
Thank you for sharing your extensive career history with us, it is very impressive.
I’ve just finished a 26 year career with the military and have looked into the internet
marketing field as a hobby.
I guess you might say I’m making lateral career change as well, but will
more likely remain just another hobby.
Tony from “Sacramento”
Hi Tony,
If you do try the Internet business, do think of it as a hobby and be prepared to spend money on it. I read some research recently that found less then 5% if Internet marketers make any money during their first two years.
Plus, you need to like and be good at the technical part of the business. I’m not and I can’t implement much of what I believe will help my business without technical help. Paying for that help increases my risk and frustration because I haven’t found outsourcing that reliable.
Learn how to pick a target market and design your site around that target market or buy one already set up. I’ve got my blog and site for sale for $5,000, and I paid more than $10,000 in technical help to get it to where it is. That’s not counting all of my time for a year.
Warmly,
Linda
[...] Linda P Morton, Ed.D., APR, will be discussing marketing segmentation strategies and the importance it has to any successful business. It is extremely helpful in increasing your customer base, sales and profits. [...]