Advantages and Risks of Outsourcing Your Marketing
Posted by Linda in Employees, tags: advantages and risks of outsourcingYou should know the advantages and risks of outsourcing before deciding to outsource any of your marketing.
Although you may not be a marketing expert and don’t have one on your staff, if you desire business success, you must market well.
But you and your staff do NOT have to do everything and you do NOT have to hire an expensive marketing agency to do it for you.
There are many inexpensive options. One is outsourcing through one of the many outsourcing services available online. The Internet has advanced the outsourcing industry to make it affordable for even the smallest business.
Outsourcing Sites
Many sites online act as a broker between businesses and outsource vendors. I recommend the two outsource services below:
To help you to understand the advantages and risks of outsourcing, I’ll be posting about it this week.
Although, I mention outsourcing marketing tasks, the advantages and risks of outsourcing hold for any task that you are considering outsourcing.
I’m covering the first advantage of outsourcing in today’s post, and will cover other advantages and risks of outsourcing throughout the week.
Advantages And Risks Of Outsourcing
Advantage 1- It’s Inexpensive
After you sign up for site membership, you can post a project, and freelancers will bid on it. It works the exact opposite of E-bay. Freelancers bid lower and lower, to get your project.
I recently hired a programmer to develop a program for my membership site for $550. I got a video edited for just $200 and hired an editor to do a final external editing of Know ‘em Sell ‘em for just $100.
Outsourcing is often cheaper than what you’d pay your staff to learn the new skill, much less to implement it. Plus, you don’t have to spend money to buy tools and train employees to do one-time jobs.
To read about two more advantages of outsourcing click on the link in this sentence.
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Posted 6-16-08:
Advantages and Risks
of Outsourcing
Your Marketing
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Outsourcing is very risky, and we can’t avoid that because it is part of the business.
Great article!
I don’t think outsourcing is risky if you take the time to check the work being done for you. This is a lot easier when the work is written or visual (like when you hire someone to write articles or to create some banners). Code can be a lot harder to check… but as the project manager, it’s your responsibility to see that things work as you want them before paying the hired gun. =)
Hi Larry,
Thanks for this comment. I agree that assuring that outsource work meets standards is the responsibility of the project manager. But one of the risks is when you decide the work doesn’t meet your contract so you don’t pay, and the outsourcer sabortages your site. It happened to me and cost me a week of work to fix it.
Warmly,
Linda
hi Linda
i read your artical and sound like your proffessional at marketing
and i need a little favour,
im doing assignment for my college, the task is – ‘advantages and disadvantages of advertising agencies’ would be much appriciated if you could outline some for me, just the basic one
thankyou
Hi Shaz,
You ask a good questions. In fact, I’ve decided to write the answer as my post for 1-22-10. Please come back to see it.
Warmly,
Linda