Is our fourth of July Independence Day a celebration of our history?

It is certainly based in history. But what historical event are we celebrating?

Is it the day that our founding fathers declared our Independence from Britain?

Is it the beginning of our revolutionary war?

Is it the ending of that war?

I know it’s on the anniversary of our founding fathers’ acceptance of the Declaration of Independence, but was that the day that we actually became an independent nation. I’d say that day was the ending of the revolutionary war.

In fact, it seems to me that our Declaration of Independence was actually a declaration of war against Britain. Had we lost that war, we would not have become an independent nation, at least not at that time.

The confederacy made a similar declaration to become independent from the USA, but lost the civil war and did not get that independence.

So when you celebrate the USA fourth of July Independence Day, are you celebrating an historical event or something else.

We all celebrate different holidays in different ways and for different reasons. That’s just one of many reasons that market segmentation is important. If I celebrate the fourth of July as Independence day, but you think more of it as a celebration of the USA history, I must recognize that we celebrate for different reasons. Otherwise, a marketing campaign for the fourth of July with you as my target market will surely fail.

Yet, so many small business owners assume that everybody thinks just like they do. That’s a sure way to get poor return on marketing investments.

I’d love your comments, and will appreciate you using the buttons at the bottom of the page to submit this series of “fourth of July” posts to your favorite social networks.

To read the next post, click here - Are You Celebrating Our Nation This Fourth of July?

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Posted 6-30-08: Are You Celebrating Our History This
Fourth of July?

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