Knowing Baby Boomer characteristics will help you to more effectively market to Baby Boomers.

Marketers have pursued Boomers since they were adolescents. Today Boomers continue to be an important target market. The Oct. - Nov. 2007 issue of US Marketing Executives ranked Boomers the most important demographic segment that marketers must know.

Two groups make up two different target markets of Boomers. The two groups differ substantially by characteristics. To market effectively to Boomers, you must understand how these Baby Boomer characteristics differ between the two groups:

• Vietnam group members, the oldest group, were classified as Hippies during their youth. They fought against the Vietnam war and for civil and women’s rights.
• Me group members, the younger group, were classified as Yuppies in their youth. They grew up without war in a time of economic prosperity, and most prospered as young professionals.

The characteristics of these two market segments differ enough that you need to market differently for each. If you market to them the same,

Your Marketing Message May Fall on Deaf Ears,

Wasting Your Marketing Resources!

Plus learning Baby Boomer characteristics, enables you to:

• Sell Baby Boomers more of the kinds of products and services they want by discovering how and on what, they spend their money.
• More successfully relate to Baby Boomers by understanding their values, attitudes, and concerns.
• Create effective messages and deliver your messages through media that will reach Baby Boomers by discovering the most effective media to reach them and the type of information that will best appeal to them.
• Market effectively to Baby Boomers as a whole and to smaller niches by discovering differences by gender and age.
• Discover even more ways to improve your marketing by determining additional Baby Boomer characteristics.

This huge target market can bring you profits. But if you are not a Baby Boomer, and want to target the 77 million people in the Baby Boomer generation, you must understand how they differ from you and from one another.

Improve your marketing by knowing Baby Boomer characteristics.

• You can either spend days gathering the research yourself.
• You can spend $100s or $1000s paying a marketing agency to do it for you, or
• You can spend just $7 and get a wealth of Baby Boomer characteristics immediately.

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Baby Boomers Target Market Profile,
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