Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms by Art Weinstein provides loads of helpful information about market segmentation, but it is written so that it’s relevant to small as well as large businesses.
Although, this market segmentation book targets technology, industrial markets, and large businesses, the information is relevant, understandable and […]
Market Segmentation: How To Do It, How To Profit From It by Malcolm McDonald and Ian Dunbar is written primarily for marketing practitioners for corporations, marketing consultants and marketing academics, who wish to learn how to do market segmentation. But, it assumes a greater knowledge of marketing theory than most small business owners have.
Market segmentation is occasionally covered on blogs that have nothing to do with market segmentation, but the blogger relates it to the topic of the blog. Thus, resources in this post are separate blog posts where you can find additional information on market segmentation.
I found these posts by typing in market segmentation in Bloglines and […]
For this resource list of market segmentation books, I searched Amazon, Google and Clickbank, but found few except through Amazon. I will continue to add good books covering market segmentation to this page after I post it. Prices were accurate at the time of this post, but please note that Amazon prices change often.
Blue Ocean […]
For this market segmentation resource list of Web site pages, I did a search through Google for “market segmentation” and then viewed every entry on the first five pages.
I have included only the sources that I believe provide good information. I eliminated those that were merely advertisements for marketing agencies, that appeared to […]
Individual Target Market Profiles... Are you effectively marketing to: |
Get the ebook!
|
