The 4 p’s of marketing is the subject of all my posts this week. Monday’s post answered the first four questions about your product. Tuesday’s post covered another four questions on product. Wednesday’s covered four questions on packaging. Today’s post answers four questions about pricing. It will help you, as a small business owner, to […]
Pricing strategies have been the topic of my last three posts. This post deals with a fourth important question to consider as you develop your pricing strategies:
Can you maintain your prices over time?
I mentioned earlier that as a product life cycle matures, price usually decreases while competing products increase. So you need to expect […]
Pricing strategies have been the topic of my past two posts. This third post on pricing strategies answers the question:
Will prices vary by the amount of product or service purchased?
It is common in pricing strategies to offer discounts to customers who buy in quantity, with the larger the quantity, the larger the discounts.
I’ve known […]
The effect of competition on pricing strategy covers the second of four posts on pricing strategy. It answers the question How do competitors price similar products and services? and How do their strengths and weaknesses compare to yours?
What Is The Price Range Of Products Like Yours?
All products have a price range from the lowest price […]
Pricing strategies will be the topic of the next four posts on this blog.
I’m posting the first of the four today. I’ll post the remaining three on the next three consecutive days. Each of these posts will answer a question that will help you with your pricing strategies.
The first question regarding pricing strategies is What […]
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