In today’s competitive environment, quality products are designed to meet the needs of a target market and then are marketed to that market. If you, as a small business owner, want to assure that your product is perceived as a quality one, you need to consider the three major elements that impact the perception of […]
Yesterday’s post on the 4 p’s of marketing covered the first of four questions about your product. Today’s post will cover questions five through eight.
If you want to access my first post on the 4 P’s Of Marketing: Product 1, click on the link in this sentence. If you are coming here after this […]
The 4 p’s of marketing was the topic of one of my recent articles. If you came here from that article, you’ll find more information in this post to help answer the first four questions about your product.
4 P’s Of Marketing: Product Question 1. Who is the target market for your product?
This is the […]
How market segmentation can extend the maturity stage of your marketing product life cycle was the topic of yesterday’s blog. Today’s blog covers how market segmentation extends the decline stage of your marketing product life cycle and keeps your product producing sales longer.
Just as you want your child to have a long life and live […]
Market segmentation can aid you, as a small business owner, to extend your product’s marketing product life cycle.
I recently published an article comparing the introduction and growth stages of the marketing product life cycle to the birth of a baby and its growth through childhood.
In this post, I continue the comparison of […]
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