Understanding differences between a marketing strategy, marketing tactics and marketing ideas is important to your business and marketing success. This week I’m posting about these three aspects of marketing to clarify the role and importance of each.

Yesterday’s post defined and discussed the need for a marketing strategy. Today’s post covers marketing tactics.

Tomorrow’s post will cover marketing ideas. You can access it through the following link: Marketing Ideas

What Is A Marketing Tactic?

Marketing tactics are specific actions you can take to meet your marketing strategy. They are appropriate for your target market and relevant to your marketing strategy and goal.

For example, if you’re an Internet marketer, and your strategy to get traffic is to get a first page ranking on Google, you need at least the following tactics.:

Do keyword research and pick keywords that relate to your topic and niche while providing enough targeted traffic to monetize your site or blog.

Do on-site optimization by considering keyword density, length of articles, etc.

Do off site optimization by getting back links from high PageRank sites.

On the other hand, If your strategy is to use social networking for traffic, you need different tactics:

You need to pick the social network sites that will best reach your target market and bring market members to your site.

You have to have a consistent presence on the networking sites that you choose

You have to become a respected member who contributes.

Each set of tactics will help you to better implement one strategy than the other. So you have to know your strategy before you decide what marketing tactics to use.

Click to read about the differences in marketing ideas and marketing tactics.

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Posted 7-30-08: Do You Use Marketing Tactics?

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