This post on the elements of intentional marketing covers the first major element and is the second in a series of posts on intentional marketing.

The three major elements of intentional marketing include:

Planning marketing to meet goals and objectives,

Marketing to a specific, identifiable and known target market,

Marketing to create a specific action.

The post covers the first element of intentional marketing.

Elements of Intentional Marketing: Strategic Planning

Intentional marketing requires that you know the purpose of all your marketing efforts. In other words, intentional marketing is strategic marketing. All marketing activities combine to reach an overall goal, and each individual marketing effort meets an objective that leads to that goal.

Although, all marketing should be intentional and designed to meet specified goals and objectives sometimes small business owners fail to plan their marketing to evolve in a systematic way to meet goals and objectives.

Some small business owners just move haphazardly from one marketing effort to another without a plan or a specific goal beyond making sales. As a result, they fall prey to advertising and marketing sales people. They make their products or services sound like they will solve all of the small business owners’ problems. At best their solutions provide a small surge in sales that quickly fades.

Intentional marketing avoids such hit-and-miss methods and bases every marketing decision on short-term objectives and longer-term goals. So your marketing efforts will build on one another and have long-term, as well as short-term effects, on your small business.

If your not planning all your marketing activities to grow you business toward a specified goal, then you are not getting the best return on your marketing investments. You can improve your ROI by using all three elements of intentional marketing, starting with this first one.

My next two posts will cover the second and third elements of intentional marketing. So come back tomorrow and read how targeting a market can make or break your marketing program. If you arrive after they are published, you can link to the next Elements of Intentional Marketing post in this sentence.

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Posted 7-15-08: Elements of Intentional Marketing 1:
Goals and Objectives

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This entry was posted on Tuesday, July 15th, 2008 at 6:52 am and is filed under Marketing Strategies.You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.