False Assumptions About Your Target Market

Are you making false assumptions about your target market members?

We often assume that other people think as we do and from the same level of experience and information. But this false assumption can result in lost sales and damaged relationships.

A Story

Let me demonstrate some potential pitfalls with a story about my daughter when she was four, I was trying to teach her to dress herself. She was doing well except for her panties. She kept putting them on backwards.

Many times, I had laid out her panties in front of her and told her that the wider side was the back and the narrow side was the front. She could recognize the front from the back of her panties, yet she continued to put them on backwards.

I couldn’t understand why until one day when I was repeating this explanation, she said, “but Mommy, what is the front and back of me?”

Once I explained the front and back of her body to go with the front and back of the panties, she never put her panties on backwards again.

I assumed that she had information that she didn’t have, and because of that false assumption, all my attempts to help her were in vain.

Do You Make Similar Mistakes?

Now this may seem an extreme example because she was a child and I an adult, but I see business owners making similar mistakes due to false assumptions about their target market member’s knowledge and experiences.

The more you know about your target market, the more likely you are to avoid such mistakes and the lost sales and damaged relationships that they cause.

How Much Do You Know About Your Target Market?

You can start building knowledge about your target market with a free target market report. Your report will reveal the most shared characteristics and best appeals for your target market instantly. Click on the link in this sentence to get your target market analysis.

You can then flesh out your report with my e-book, Know ‘em Sell ‘em: How To Discover The Best Appeals For Your Target Market. And you can save $10 by purchasing it from the one-time offer page after you register for AutoMarketAnalysis.com.

Would You Like A Free Customized Target Market Report?

You can start learning about your target market quickly and easily by getting your free target market report and Know ‘em Sell ‘em.

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