In a recent hotel survey, results reveal demographics for the best target market for hotels. These include age, education, income variables.

These demographics reveal characteristics for hotel managers and marketers to consider as they design their marketing strategies and tactics.

The hotel survey was conducted by The Center of Hospitality Research at Cornell University.

Hotel Survey Results 1 – Age

The hotel survey found that more than half (50.3%) of hotel customers are between ages 41 and 55 years old. Another almost 30 percent are 56 or older. Only 20.5 percent are 40 or younger. So the majority of hotel customers are Baby Boomers.

Hotel Survey Results 2 – Education

Almost half (41.3%) of hotel customers have some college. Another 33 percent have completed a college degree (19.8%) or earned a graduate degree (13.2%). Barely a quarter have not completed some college, with only 1.7 percent not having graduated from high school, and only 24 percent having just a high school education.

Hotel Survey Results 3 – Income

Income is another important segment revealed by the Cornell study. Most (43.9%) earned between $25,000 and $50,000. Only 15 percent made less than $25,000, while the remaining 41.1 percent earned more than $50,000.

Hotel Survey Results 4 – Class and Lifestyles

Although the Cornell study did not include type of occupation, which is the best predictor of social class, education and income demographics reveal that most hotel customers are in the middle class and Achievers lifestyles.

Hotel Survey Results 5 – Leisure versus Business

Although work and careers are important to Boomers and middle class members, the Cornell study revealed that three-quarters of hotel customers travel for leisure rather than for business.

Hotel Survey Results – Target Market

Together the above results reveal that the best target market for hotel customers today is middle-aged Boomers. This target market consists of college-educated professionals, who are willing to spend time and money to have fun with their family and friends.

Thus, hotel managers should consider designing their marketing and hotel activities and services to attract this target market.

Linda P. Morton has researched and written articles about market segmentation and target markets for more than a decade. Hotel managers and marketers can get characteristics for this target market at http://strategicmarketsegmentation.com/blog/hotel-market-segmentation/.

1.Hotel Survey Results Identify Five Traits of Target Market
2.Hotel Survey Results Reveal Best Target Market
3.Hotel Survey Results: Portrait of Hotel Customers

Hotel Survey Results – Age
Hotel Survey Results on Age
Hotel Survey Results Reveals Age

2. Half of all hotel customers are between age 41 and 55. Less than a quarter (20.5%) are younger, while almost a third (30%) are older. Thus, most hotel customers are in the Boomer generation.

3. Age reveals that half (50.3%) hotel customers are Boomers (41 to 55 years old). Of the other half, more (30%) are older than younger (20.5%).

Submitted to Go Articles: Hotel Survey Results
Reveals Best Target Market

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