If you are a health care professional wanting to determine the primary cardiac rehabilitation target market, consider the following six characteristics.

Cardiac Rehabilitation Target Market 1 - Gender and Age

The people most likely to need cardiac rehabilitation are middle-aged men. More men than women have heart problems, and the most common age for recovery is middle-age.

Cardiac Rehabilitation Target Market 2 - Health Care

Many men neglect their health throughout their lives unless a major health condition causes them to change. Many neglect getting regular health maintenance and exercising. They are also more inclined than women to be smokers and obese.

Cardiac Rehabilitation Target Market 3 - Work Attitudes

The men most likely to be the cardiac rehabilitation target market are workaholics, working 60 to 90 hours per week. In mid-life, many find their careers stalled. This leads to great stress and often to depression.

Cardiac Rehabilitation Target Market 4 - Adjustment To Middle-Age

Many men don’t adjust well to mid-life changes. They resent their loss of physical strength, mourn their reduced sexual appetite and appeal, and generally feel inadequate. This further adds stress to their lives and damages their health.

Although they are depressed, they often won’t talk to anyone about their feelings. Instead they take on even more destructive habits. The combination of these habits and their depression, further increases their tendency for developing heart conditions.

Cardiac Rehabilitation Target Market 5 - Family Connections

How family connected, the men are often influences how well they pull out of the depression and adopt a healthier way of life. Although some refuse to do it for themselves, many will do it for their loved ones.

Cardiac Rehabilitation Target Market 6- Willingness To Change

Those who live through a heart attack or heart surgery need cardiac rehabilitation. The mid-life men who are willing to change their ways make the best cardiac rehabilitation target market. The mid-life men who don’t get cardiac rehabilitation or don’t stay with the rehabilitation process, and fall back into their former destructive behavior, will generally die within five years.

These factors identify the cardiac rehabilitation target market as mid-life men, who are willing to change their ways in order to prolong their lives.

Get more information about this cardiac rehabilitation target market, see Profile for Mid-Life Men and Profile of Baby Boomers by clicking on the links.

Submitted to Article Directories 5-15-08: How To Determine The
Cardiac Rehabilitation Target Market

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