Market Segmentation and Dance Styles?
Posted by: Linda in Market Segmentation, tags: Market SegmentationTwo aspects of market segmentation that are often overlooked are cultural expressions and leisure preferences.
Today I want to reveal something about me that demonstrates how both provide insights into your target market.
I like country music. That hasn’t always been the case. I didn’t like it as a young person, but I haven’t been a young person for a long time. Country music has changed since then.
I first learned this when my second husband, Gail, and I went to dinner with one of his childhood friends and his wife. After dinner, they announced that they were going dancing and invited us to go with them. So we did.
Gail and I didn’t dance then, but we enjoyed the music and watching everyone else dance. While I watched and listened, I realized the cultural significance of the music and the dancing. I recognized that dancing occurs throughout our world and differs by culture.
All music and dance styles evolve within a culture and become a reflection of that culture. Thus, they can be used in market segmentation to gain insights into a target market.
Within just the USA, people prefer many different dance styles, and styles sometimes vary by regions. Dance style preferences are often tied to demographic characteristics and aid your understanding of people.
So market segmentation isn’t just about buying preferences. The entire purpose of market segmentation is to identify and get to know a target market. Sometimes, really personal information like music preferences and dance styles can be very telling.
To read about another of my favorite leisure activities, click the link below:
Market Segmentation and Leisure Activities
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Posted 5-23-08: Market Segmentation
and Dance Styles?
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