Market Segmentation and Leisure Activities

Last Friday, my market segmentation post dealt with cultural expressions and leisure activities.

Today I want to discuss leisure activities some more and reveal my favorite ones.

My Leisure Activities

I like landscaping and home improvement. My husband, Jim, and I
spend many weekends in these “leisure” activities.

I put leisure in quote marks because these activities involve a lot of physical work. Of course after sitting in front of a computer for 50 or so hours every week, I welcome the physical exercise.

But my favorite leisure activity is going couple, country dancing.
It also involves physical exercise and so much more. It’s stress
relieving. It’s romantic. It’s totally not work or expensive. And
it’s just plain fun.

Plus, Jim likes it as much as I do, so he’s
always ready for a good Friday night on the dance floor.

We usually go early so we have the dance floor much to ourselves.
Then we leave early while the drunks are still at the clubs instead
of on the streets.

What Leisure Activities Can Tell You

These leisure activities tell you quite a bit about me: I like
physical exercise, dancing, country music, to work outside, and to
have fun. I need some stress relieve. I’m a romantic at heart, and
I prefer to avoid crowds.

Knowing the leisure activities of your target market reveals much about their interests and provide good marketing appeals. So leisure activities should be a part of your market segmentation research.

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