Market segmentation will help you to better understand your target market if you know its members’ education level.

Education Relates to Social Class in Market Segmentation

Education, like occupation, relates to social class and is the second best way for you to determine the most accurate social class for your target market.

Plus, it’s the best way for you to determine social mobility because acquiring a higher education is related to social class mobility. The higher your education level the more likely you are to move into a higher social class, while the lower your education level, the more likely you will stay in the same social class or even move down into a lower one.

Thus, using market segmentation by education can tell you many social class psychographic and behavioral characteristics about your target market.

Education Relates To Occupation in Market Segmentation

Education is also related to type of occupation and job-related skills. As an employer, you probably seek employees:

• who have good communication and conflict resolution skills,

• who work well in teams, and

• who are punctual and responsible.

People with higher educations have more of these desired skills and characteristics. So using market segmentation by education can help you to hire better employees.

Education Reveals Other Characteristics Through Market Segmentation

Education also reveals non-job related characteristics because people with higher educations:

If any of these behaviors are important to your small business, then your target market should consist of people with higher educations.

Using education in your market segmentation, also reveals much about your target market’s media choices, communication styles, effective appeals and other psychographics information that can help you to improve your marketing.

You can get more information about market segmentation by education from my e-book, Know ‘em Sell ‘em: How To Discover The Best Appeals For Your Target Market.

You will discover much about your target markets and the marketing appeals that are most effective with them by including education. The links below will take you to two other pages related to market segmentation by education:

Market Segmentation And Continuing Your Education

Market Research: Student Spending

Race market segments also provide lots of characteristics to use in market segmentation.

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Posted 3-18-08: Market Segmentation
by Education Market Segment

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This entry was posted on Tuesday, March 18th, 2008 at 9:07 am and is filed under Market Segments.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.