Market Segmentation For Internet Marketers 1

Market segmentation is used more by off line business owners than by Internet Marketers.

One reason is because Internet marketers often target markets by key words and phrases and don’t know the demographic characteristics of the people who search for those key words.

If you’re an Internet marketer, you probably don’t know enough demographic information about the people using your key words to utilize market segmentation. But if you learn, you can increase your income.

But you can get the demographic information to learn about your target markets. It does require some research and will likely cost you some money. But the results of market segmentation are worth it.

If you’ve already built a good list of people who found your site using your key words, it will be easier and cheaper to conduct research and determine you target market’s demographics than if you have to advertise for people to take your survey. So you can relatively easily and inexpensively utilize market segmentation with a list.

To conduct demographic research for the people who use your key words, you first need to have something to offer them in return for providing you with their information. Digital information products work well because they are delivered instantly and incur no delivery expenses.

If you don’t have a good list, then you will have to use pay-per-click to get people who search for your key words to click on your advertisement and trade their demographics for your free product.

This can be costly, and it may not reach the same people who click on organic search results for your key words. I recently read research indicating that the people who click on pay-per-click ads are usually younger and less likely to purchase a product than people who click on organic search results. They comprise two different segments so getting information on clickers to use for searchers can distort your market segmentation research.

You may be less distorting to join forums that your target market members are likely to join and post your proposal there.

Whichever, technique you use to get demographic information on your target market, you have to have that information before you can use market segmentation to get personality characteristics and buying behavior.

Tomorrow’s post will guide you to get demographic information with surveys. Then you can use information from the surveys to get even more information on your target market using market segmentation.
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