Market Segmentation For Internet Marketers 2

Market segmentation requires that you know the demographics of your target market. In yesterday’s post, I started discussing how Internet marketers can begin getting that information. Today’s post will continue that discussion and provide you basic information on conducting a survey.

Using A Survey To Get Demographics For Market Segmentation

Regardless of how you reach your target market members, you need to have a survey instrument for them to complete. Then after completing the survey, you give them a free product.

If you use an autoresponder like Aweber, which I use, you can do your survey as a form. The disadvantage of doing your survey this way is that most autoresponder services require at least an email in every form.

Many people will not provide you with personal information if they believe there is anyway that you can relate that information to them. So requiring a email address will drastically decrease your responses.

A better idea is to use a survey service like Survey Monkey. You can complete your survey there and send people directly to it. Then Survey Monkey will even analyze the results for you. It’s easy and inexpensive.

Some Survey Basics For Gathering Market Segmentation Demographics

Still you do need to know the basics of survey design, or you may not be able to generalize your results from survey participants to the rest of your target market. But if you are just asking for demographic information and don’t include attitude questions, it pretty easy.

Just make sure that your options don’t overlap. For example, if you’re asking for age, and you have a category of “20 to 30 years old” and the next category is “30 to 40 years old”, the two categories overlap. You can solve this problem by making the second category “31 to 40 years old”.

You also want to assure that your categories include everyone. You can do this by adding an “other” category, but that doesn’t provide you with much information. It’s better to use a final category for age of “61 or older”, and a starting category as “under 21”. This will include everyone.

Get Help With Your Market Segmentation Demographics

If you follow these simple guidelines, you can design your own survey, but if you don’t have time to or don’t want to, I do offer a service to determine your target market’s demographics for you. You can learn more about it by clicking the link above.

Other Market Segmentation And Marketing Services

I also offer other marketing services. You can learn more about them through the following links:

Complete Target Market Profile

Basic Marketing Campaign

Marketing Campaign with Tactics

Whether you do your own research or hire it done, the time and money that you spend on market segmentation will improve your target marketing.

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