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Apr 02 2008

Market Segmentation: Media

Posted by: Linda in Promotion, tags: ,

Market segmentation helps you to determine the best media to reach your target market. For example, consider the differences below for men.

Market segmentation enables you to determine the best media to reach your target market. For example:

• Traditionalists read magazines about cars and hunting.

• Searchers prefer to watch science fiction shows on television.

• Achievers read business, newsweekly and computer magazines.

• Young Urban Techies like newsweeklies, but also read home electronics and political magazines.


Market Segmentation Reveals Media Preferences

My matrix market segmentation research also reveals differences in media preferences by national origins. For example:

  • The best media for the Asian market are in-flight magazines and Internet news.
  • Hispanic market research reveals that the best media for the Hispanic market include Hispanic magazines, direct mail, telemarketing, and door-to-door sampling.

    • To read more about benefits of market segmentation, click the link in this sentence.

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    Posted 4-2-08: Market Segmentation:

    Media

    This entry was posted on Wednesday, April 2nd, 2008 at 8:00 am and is filed under Promotion.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    One Response to “Market Segmentation: Media”
    1. # 4 Reason To Use Target Marketing For Small Businesses says: August 21st, 2008 at 11:53 am

      […] You can read more about media here. […]

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