Market segmentation reveals characteristics to improve your verbal marketing messages.

Last week, I mentioned that one advantage to target marketing is that it enables you to design verbal marketing messages specifically for your target markets. This post deals specifically with how market segmentation provides the information that you need to do just that.

Market Segmentation Improves Your Verbal Marketing Messages

Using market segmentation to determine your target market’s shared characteristics provides you with specific ideas to improve the way that you design marketing messages for your target market.

You can improve your verbal marketing messages by relating them to shared characteristics determined through market segmentation.

Use the most shared characteristics to ground your marketing plans and marketing strategies. Then use less shared psychographic and behavioral characteristics for your verbal marketing message appeals and style.

Market Segmentation Reveals Best Verbal Marketing Appeals

For instance, my matrix market segmentation process reveals that the Fulfilleds and Believers lifestyles are similar. Both are composed of professionals and both are principle-oriented. But don’t think that the same message will work for both of them.

People in the Fulfilled lifestyle are usually better-educated and more self-assured than people in the Believer lifestyle. Fulfilleds also have more resources than Believers do.

Thus, how-to, home-improvement messages written in a simple language will be effective with Believers. More sophisticated language and reflective content about aligning personal and world views will appeal more to Fulfilleds.

This example illustrates how you can use market segmentation to select the best content and style for your verbal marketing messages. You can also use market segmentation to produce visual messages that will appeal to your target market. To get information about Visual Marketing Messages, click the link in this sentence.

More information about determining the best verbal messages for your target market through market segmentation is provided at the link below:

Market Segmentation and Language Use

<Or you can get a free trial of my automatic market segmentation program by completing the form below:

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Posted 3-31-08: Market Segmentation: Verbal Marketing Messages

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This entry was posted on Monday, March 31st, 2008 at 8:00 am and is filed under Promotion.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.