Market segmentation reveals characteristics to improve your visual marketing messages.

In my last post I covered how market segmentation can help you to improve your verbal marketing messages. This post will cover how market segmentation will help you to improve your visual marketing messages.

You can use market segmentation to determine your target market’s preferences for graphic design techniques, colors, art and other visual preferences.

For example:

• Younger generations prefer centered typesetting for headlines while older generations prefer aligned left headlines.

• Young single women prefer geometric shapes like circles and diamonds while married women with children prefer softer shapes likes hearts, flowers and cute animals.

• People in the lower-middle social class prefer orderly designs.

• While people in the upper-lower class prefer lively designs.

My matrix market segmentation process considers psychographics that enable you to select the best visual marketing messages for your target market.

It also illustrates using market segmentation to determine characteristics and applying those characteristics to discover the best way to base design decisions on target market characteristics.

More information about determining the best marketing messages for your target markets through market segmentation is provided in Know ‘em Sell ‘em: How To Discover The Best Appeals For Your Target Market. To learn more about how my e-book can improve your marketing messages, click on its title above.

Or you can get a free report on my market segmentation process by completing the form below:

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