Market segmentation and intentional marketing are related because intentional marketing requires target marketing. And target marketing requires market segmentation.

If you are unfamiliar with intentional marketing, it’s just what its name implies. It’s marketing with intention to accomplish specific goals by getting a target market to take specified actions. Thus, the three major elements of intentional marketing are:

Elements of Intentional Marketing: Have A Marketing Plan

The first element requires that you have a marketing plan – that you know what you want to accomplish with your marketing, and you know how you plan to accomplish it.

Elements of Intentional Marketing: Use Market Segmentation

It’s for the second and third elements that market segmentation generates much valuable information. First, market segmentation helps you to identify the people most likely to buy your product or service. They comprise your target market.

Second, market segmentation helps you to relate to your target market members so that your marketing offers will effectively persuade them to take actions that you propose. These actions may or may not include buying a product or service.

Intentional marketing actions may relate to objectives other than actually selling a product.

For example, in the Internet marketing business, building a list is fundamental to success. So list building is an important marketing objective.

Most Internet marketers don’t try to sell you something the first time that you visit their sites. Instead they offer to give you something in return for your name and email address. After you are on a list, smart list owners will build a relationship with you by offering additional helpful information.

So building a relationship is a second important marketing objective. It requires that list owners learn as much as possible about their list members. Some Internet marketers use surveys to gather this information and offer rewards to you for completing the survey.

Others choose a less formal and less reliable method of learning about their list members. Two common examples include encouraging you to provide feedback by replying to messages or by going to their blogs for information and leaving a comment.

Only after they have built a good relationship with you, will the best internet marketers attempt to sell you something which is, of course, their ultimate goal. Internet marketers like all business owners must make a profit or eventually get out of business.

Market segmentation aids relationship building for any type of business. It reveals psychographic, sociographic, and buying behavior characteristics that help you to meet your intentional marketing objectives and ultimate goal.

You can read more about Intentional Marketing through the link in this sentence.

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Posted 7-14-08: Market Segmentation And Intentional Marketing

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