Market Segmentation: Online Resources - Blog Posts
Posted by: Linda in Market Segmentation Resources, tags: Market Segmentation, market segmentation articles, Market Segmentation ResourcesMarket segmentation is occasionally covered on blogs that have nothing to do with market segmentation, but the blogger relates it to the topic of the blog. Thus, resources in this post are separate blog posts where you can find additional information on market segmentation.
I found these posts by typing in market segmentation in Bloglines and looking at the posts on the first 20 pages. I also searched Google with the term “market segmentation blog”. Still, I didn’t find many posts on market segmentation. Lots of posts use the words, but few actually discuss it.
But I’ll keep looking to update this. If you know a good post that I’ve missed, please let me know. You may want to bookmark this post so you can get up-to-date posts relating to market segmentation.
A Practical Guide to Market Segmentation
This five post series on market segmentation is taken from a white paper that you can get free for registering. It covers 10 Steps in Market Segmentation: 1. Always make key accounts a segment of their own, 2. apply segmentation to smaller customers, 3. consider a firmographic segmentation,
4. look where possible for a needs based segmentation, 5. use market research to determine needs, 6. customer needs are simpler than you think, 7. consider a behavior segmentation if needs are hard to recognize, 8. use cluster analysis to group together companies with different needs, 9. in a spreadsheet code all customers and potential customers, 10. implement the segmentation.
Behavioral Segmentation
This post covers eight lifestyle segments that influence behavior with comments about the role of culture in lifestyle segments and behavior, and ten lifestyles common in Japan. It also covers decision roles and buying behavior.
Blog Advertising: Geodemographics
This post defines geodemographics as “a form of market segmentation that combines geography with demographics and gives you demographic statistics sorted by Zip Code. Geodemographics sort neighborhoods.” It includes ethnicity, housing style, income lvel, and educational level.
Checklist: Direct Marketing Segmentation Ideas
You’ll need to scroll to the tenth article on this page (December 13, 2007) to se this article, but it’s worth the trouble. This article includes three parts: 1. It’s all in the analytics, which discusses the importance of statistics in market segmentation; 2. Make it actually work, which coves the need to keep the analytics simple enough to understand that you can implement findings; 3. Use your segmentation schemes, which covers creating marketing activities and marketing messages that work with what market segmentation reveals about the target market.
Customer Experience Domination #3: Identify Customer Experience Opportunities
Clearbrick.com/blog
Although this blogger doesn’t use the term market segmentation, he explains how to develop a description of your customers [or target markets] using a market segmentation process. His three steps include: 1. assemble a master list of customers, 2. sort your customers into logical groups, and 3. give your segments a personality.
Customer Segmentation, BeaverCute’sWeblog
This post lists specific information that business owners need to learn about their customers including purchase preferences, delivery and billing orientation influence customer needs and thus business processes and products and services. Although acquiring this information involves more surveying than market segmentation research, the blogger does recognize the need to learn more about customer needs which can also be done through market segmentation.
Generation V Will Be a Tough Customer by siliconrepublic.com
This post doesn’t cover what I consider a generation because the blogger starts with “Digital natives of all ages who form part of Generation V.” What he means by generation V is the people who use the Internet and other digital ways of gathering information. I’d call this a lifestyle segment rather than a generation segment. Still this blogger provides good detailed information about a target market important to all Internet and many off-line businesses.
Instant Overview of the US Disposable Camera Market with Market Value Based on Retail Sales
While this post is about marketing disposable cameras, it provides definitions with examples of market share, market segmentation, market size and other marketing terms.
Majority vs. Minority by 2050
This post discusses how racial and national origin proportions are changing in the USA and says “if you’re in business that provides products or services for certain class of audience, then you better start planning.”
Market Segmentation
This post provides an overview of market segmentation with links to many marketing terms.
Marketing Segmentation
This post gives a great, in-depth, overview of market segmentation, including the need for it, requirements, and a list with examples of different market segments.
Marketing Strategy: 7 Steps to Market Segmentation by Otilia Otlacan
This article is divided into two posts with part 1 covering the first three steps: 1. identify and name the broad market, 2. identify and make an inventory of potential customers’ needs, 3. formulate narrower markets. Part two covers the remaining four steps: 4. identify the determining dimensions, 5. name possible segment markets, 6, evaluate the behavior of market segments, 7. estimate the size of each market segment.
The Behavioralization of Madison Avenue
This post notes that the advertising industry is moving away from demographic and geodemographic market segmentation to more data and analysis based on media consumption behavior market segmentation.
The New Market Segmentation
This article by Dan Herman discusses changes happening in market segmentation that take the emphasis off individual demographics and on to behavioral characteristics, and from concentration on similarities within segments to differences.
What Facebook Can Teach You About Effective Blog Marketing by Brian Clark
This post discusses Facebook’s value in gathering market segmentation information about a blogger’s target market. Clark advises bloggers on how to use Facebook’s market segmentation features to promote their blogs.
What Market Segment Do You Belong To?
This post discusses market segmentation by neighborhoods and provides detailed information on two of 65 neighborhood types: sophisticated squires and aspiring young families.
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Posted 2-27-08: Market Segmentation:
Online Resources - Blog Posts
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