Market segmentation is occasionally covered on blogs that have nothing to do with market segmentation, but the blogger relates it to the topic of the blog. Thus, resources in this post are separate blog posts where you can find additional information on market segmentation.

I found these posts by typing in market segmentation in Bloglines and looking at the posts on the first 20 pages. I also searched Google with the term “market segmentation blog”. Still, I didn’t find many posts on market segmentation. Lots of posts use the words, but few actually discuss it.

But I’ll keep looking to update this. If you know a good post that I’ve missed, please let me know. You may want to bookmark this post so you can get up-to-date posts relating to market segmentation.

A Practical Guide to Market Segmentation
This five post series on market segmentation is taken from a white paper that you can get free for registering. It covers 10 Steps in Market Segmentation: 1. Always make key accounts a segment of their own, 2. apply segmentation to smaller customers, 3. consider a firmographic segmentation,
4. look where possible for a needs based segmentation, 5. use market research to determine needs, 6. customer needs are simpler than you think, 7. consider a behavior segmentation if needs are hard to recognize, 8. use cluster analysis to group together companies with different needs, 9. in a spreadsheet code all customers and potential customers, 10. implement the segmentation.

Behavioral Segmentation
This post covers eight lifestyle segments that influence behavior with comments about the role of culture in lifestyle segments and behavior, and ten lifestyles common in Japan. It also covers decision roles and buying behavior.

Blog Advertising: Geodemographics
This post defines geodemographics as “a form of market segmentation that combines geography with demographics and gives you demographic statistics sorted by Zip Code. Geodemographics sort neighborhoods.” It includes ethnicity, housing style, income lvel, and educational level.

Checklist: Direct Marketing Segmentation Ideas
You’ll need to scroll to the tenth article on this page (December 13, 2007) to se this article, but it’s worth the trouble. This article includes three parts: 1. It’s all in the analytics, which discusses the importance of statistics in market segmentation; 2. Make it actually work, which coves the need to keep the analytics simple enough to understand that you can implement findings; 3. Use your segmentation schemes, which covers creating marketing activities and marketing messages that work with what market segmentation reveals about the target market.

Customer Experience Domination #3: Identify Customer Experience Opportunities
Clearbrick.com/blog
Although this blogger doesn’t use the term market segmentation, he explains how to develop a description of your customers [or target markets] using a market segmentation process. His three steps include: 1. assemble a master list of customers, 2. sort your customers into logical groups, and 3. give your segments a personality.

Customer Segmentation, BeaverCute’sWeblog
This post lists specific information that business owners need to learn about their customers including purchase preferences, delivery and billing orientation influence customer needs and thus business processes and products and services. Although acquiring this information involves more surveying than market segmentation research, the blogger does recognize the need to learn more about customer needs which can also be done through market segmentation.

Generation V Will Be a Tough Customer by siliconrepublic.com
This post doesn’t cover what I consider a generation because the blogger starts with “Digital natives of all ages who form part of Generation V.” What he means by generation V is the people who use the Internet and other digital ways of gathering information. I’d call this a lifestyle segment rather than a generation segment. Still this blogger provides good detailed information about a target market important to all Internet and many off-line businesses.

Instant Overview of the US Disposable Camera Market with Market Value Based on Retail Sales
While this post is about marketing disposable cameras, it provides definitions with examples of market share, market segmentation, market size and other marketing terms.

Majority vs. Minority by 2050
This post discusses how racial and national origin proportions are changing in the USA and says “if you’re in business that provides products or services for certain class of audience, then you better start planning.”

Market Segmentation
This post provides an overview of market segmentation with links to many marketing terms.

Marketing Segmentation
This post gives a great, in-depth, overview of market segmentation, including the need for it, requirements, and a list with examples of different market segments.

Marketing Strategy: 7 Steps to Market Segmentation by Otilia Otlacan
This article is divided into two posts with part 1 covering the first three steps: 1. identify and name the broad market, 2. identify and make an inventory of potential customers’ needs, 3. formulate narrower markets. Part two covers the remaining four steps: 4. identify the determining dimensions, 5. name possible segment markets, 6, evaluate the behavior of market segments, 7. estimate the size of each market segment.

The Behavioralization of Madison Avenue
This post notes that the advertising industry is moving away from demographic and geodemographic market segmentation to more data and analysis based on media consumption behavior market segmentation.

The New Market Segmentation
This article by Dan Herman discusses changes happening in market segmentation that take the emphasis off individual demographics and on to behavioral characteristics, and from concentration on similarities within segments to differences.

What Facebook Can Teach You About Effective Blog Marketing by Brian Clark
This post discusses Facebook’s value in gathering market segmentation information about a blogger’s target market. Clark advises bloggers on how to use Facebook’s market segmentation features to promote their blogs.

What Market Segment Do You Belong To?
This post discusses market segmentation by neighborhoods and provides detailed information on two of 65 neighborhood types: sophisticated squires and aspiring young families.

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Posted 2-27-08: Market Segmentation:
Online Resources - Blog Posts

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For this resource list of market segmentation books, I searched Amazon, Google and Clickbank, but found few except through Amazon. I will continue to add good books covering market segmentation to this page after I post it. Prices were accurate at the time of this post, but please note that Amazon prices change often.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
by W. Chan Kim and Renée Mauborgne (Hardcover - Feb 3, 2005)
Amazon.com sells new for $29.95 and used from $8.15.

This book uses “blue oceans” to represent untapped and potentially profitable target markets. It uses examples of large successful businesses to present the tools and framework of the authors’ unique perspective on market segmentation.

Divide and Conquer : Target Your Customers Through Market Segmentation
by Harry Webber (Hardcover - Jun 19, 1998)
Amazon.com prices range from $37.95 for new to $3.00 for used.

This book contains 15 case studies that demonstrate how to use segmentation to get to know target markets and how to create marketing messages that will reach them.

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms (Haworth Series in Segmented, Targeted, and Customized Market) (Haworth … Segmented, Targeted, and Customized Market)
Amazon.com prices range for new is $22.46.

It covers market segmentation for business-to-business companies as well as business-to-consumer companies and provides a through list of characteristics to segment business customers. It explains how to use firmographics in B2B market segmentation similarly to how demographics are used for consumer market segmentation. It even provides a list of resources for finding firmographics for business customers. See my review at
Handbook of Market Segmentation Review

Know ‘em Sell ‘em: How To Discover The Best Appeals For Your Target Markets
by Linda P. Morton
Sells for $47.00

This is my book on market segmentation. It uses a simple and quick process so small business owners can inexpensively benefit from market segmentation to produce profiles of their target markets.

Lifestyle Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)
by Dennis Cahill (Hardcover - Sep 12, 2006)
Amazon.com prices range from $34.95 for a new copy to $20.00 for a used copy.

This book concentrates on the lifestyle market segment and covers why customers behave as the do. It walks readers through the market segmentation process with real-life examples.

Lifestyle Market Segmentation:
by Ronald D. Michman;
Sells new on Amazon.com for $111.95.

This book concentrates on the lifestyle market segment with a history traced though today’s perspective on marketing. It deals with group dynamics, purchasing influences, and specific issues of lifestyle market segmentation.

Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) (International Series in Quantitative Marketing) by Michel Wedel and Wagner A. Kamakura (Hardcover - Dec 31, 2000)
Amazon.com prices ranges from $159.00 for new to $100.36 for used.

This book’s authors believe that market segmentation and target marketing are required for modern marketing techniques to work. They define market segmentation and describes criteria for effective segmentation.

Market Segmentation: How To Do It, How To Profit From It
by Malcolm McDonald and Ian Dunbar (Paperback - Oct 1, 2004)
Prices on Amazon.com range from $46.95 for a new copy to $30.03 for used copies.

This book uses market segmentation to provide needs-based segments. It discusses many organizations that have wasted billions of dollars on marketing because they didn’t do market segmentation right. See complete review here.

Market Customization: Market Segmentation, Targeting, and Positioning (Digital - Jan 5, 2008) - Download: PDF
Amazon.com price is $6.95.

This is actually just a chapter of a book. Its author contends that market segmentation is necessary for businesses to effectively reach their customers and target markets. It covers several demographics.

Navigating the Marketplace: Growth Strategies for Your Business (Psi Successful Business Library)
Wayne Lovern and Anna Lovern
Amazon.com from .78 for used.

Although market segmentation isn’t a part of the title, this book deserves a place here because the authors built their growth strategies around selecting the best customer segment for a business and developing a competitive strategy around the customer segment. They implement market segmentation from a business owner’s perspective and provide examples of other business owners who built successful businesses using customer segmentation.
Read my complete review here.

Selling to a Segmented Market
by Chester Swenson;
Sells new on Amazon.com for $24.95.

This author promotes the lifestyle segment in market segmentation, but also covers emerging target markets. He challenges conventional marketing, reveals misconceptions about some consumer segments, and credits marketing blunders with failure to understand market segmentation.

The 50-Plus Market: Why the Future Is Age Neutral When It Comes to Marketing & Branding Strategies
by Dick Stroud (Paperback - May 1, 2007) - Illustrated
Prices on Amazon.com range from $29.95 new to $15.68 used.

This book provides a how-to guide for targeting Baby Boomers. It contends that, to be successful, more businesses should be marketing to this wealthy, aging generation, instead of spending 80 percent of their marketing resources on generation Y, whose members have far fewer resources.

The Market Segmentation Workbook: Target Marketing for Marketing Managers
by Jennifer Basye Sander (Paperback - April 1, 2003)
Amazon.com sells new for $34.70 and used for $29.85.

This book is written for people who want to become their own boss even in a bad economy. People wanting to quit their jobs and work for themselves in more creative positions will find lots of innovative ideas in this book.

Click on the following link for more market segmentation resources: Market Segmentation Blog Posts

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Posted 2-27-08: Market Segmentation:
Book Resources

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