Market segmentation is used more by off line business owners than by Internet Marketers.
One reason is because Internet marketers often target markets by key words and phrases and don’t know the demographic characteristics of the people who search for those key words.
If you’re an Internet marketer, you probably don’t know enough demographic information about the […]
Market segmentation has had a strong effect on my professional and academic career. Let me tell you what it has done for me.
I started my career teaching English at a small private college. I hated it and barely made a subsistence income. I became determined to use my skills doing something that I liked and […]
Last Friday, my market segmentation post dealt with cultural expressions and leisure activities.
Today I want to discuss leisure activities some more and reveal my favorite ones.
My Leisure Activities
I like landscaping and home improvement. My husband, Jim, and I
spend many weekends in these “leisure” activities.
I put leisure in quote marks because these activities involve […]
Two aspects of market segmentation that are often overlooked are cultural expressions and leisure preferences.
Today I want to reveal something about me that demonstrates how both provide insights into your target market.
I like country music. That hasn’t always been the case. I didn’t like it as a young person, but I haven’t been a […]
Many market segmentation experts define market segmentation as the process by which you separate a target market from the mass market. Thus, when they refer to a segment, they refer to what I call a target market.
My Definition
I use slightly different terminology. Instead of referring to a specific market within the mass market as a […]
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