Just because these types of advertising are with us though the day or because some of them, such as bathroom advertising, are relatively new, doesn’t mean that they meet the criteria for modern advertising methods.

Let’s review this criteria. Modern advertising methods are interactive, target the people most likely to buy the product or service, and encourage an immediate response. While most of the advertising methods covered in this post are:

• one-way,
• too broad to target a specific market.
• too expensive and time consuming to market exactly what people want or need at any particular time, and
• usually fail to encourage an immediate action.

Thus, I wouldn’t classify them as modern advertising methods. But smart business owners and advertisers can use them in modern ways by designing them to meet modern advertising methods criteria.

This post completes my series on modern advertising methods. You can link to the first post in the series by clicking on the link below. Then each post links to the next.

Modern Advertising Methods 1: Introduction

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Posted 9-17-08: Modern Advertising Methods 11: More Mobile Advertising

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