Today’s post on modern advertising methods begins a look at mobile advertising. This post covers mobile phone advertising.

If you prefer to start with the first post in this series on modern advertising methods, click the link below:

Modern Advertising Methods 1: Introduction

Modern Advertising Methods: Mobile Advertising’s Predicted Growth

Sending advertisements to people’s mobile phones is growing quickly from just under 500 million in 2006 to a projected almost 5 billion by 2011.

This growth is understandable considering mobile advertising’s unobtrusive, interactive and immediate results. Its two-way communications departs from most one-way media, and its user-centric approach makes bottom-up marketing feasible. So it provides the essentials of modern advertising methods.

Modern Advertising Methods: Mobile Advertising’s Target Market

Like the Internet a decade ago, mobile advertising best reaches early adopters. Some mobile phones aren’t equipped to receive ads, and some users just ignore them. So mobile advertising best reaches the young, early adopter crowd.

Mobile advertising especially appeals to younger generations who have grown up with, and are comfortable with, media technology including mobile phones. You can also reach this group with other mobile devices that are expected to soon receive mobile advertising. Predictions range from laptop computers to complete communication dashboards in vehicles.

Modern Advertising Methods: Mobile Advertising Campaigns

Most mobile phone advertising display banner ads at the top or bottom of a phone’s screen.
Ads range from viral “send to a friend” campaigns to part of large multimedia campaigns. They use several formats and averages 5 to 6 percent click-through rates.

The most effective campaigns use a combination of Internet and mobile advertising because people who use both are 60 percent more receptive than just mobile phone users.

Modern Advertising Methods: Mobile Advertising Conclusion

Companies across the world are starting mobile advertising campaigns. From Pizza Hut, to Honda, the big boys are jumping in and experiencing good return on their advertising investments.

So mobile phone advertising is a modern advertising method that I recommend small business owners investigate.

You can read about the history and additional information about mobile advertising by clicking the link in this sentence.

To access the next post in this series, click the link below:

Modern Advertising Methods 10: Truck And Car Advertising

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Posted 9-15-08: Modern Advertising Methods 9: Mobile Phone Advertising

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