One type of modern advertising methods that you may not think about for your marketing mix is truck and car advertising.

This post is the tenth in a series on modern advertising methods. If you prefer to start at the beginning of the series, click the link below:

Modern Advertising Methods 1: Introduction

Modern Advertising Methods: A New Kind Of Truck And Car Advertising

I know putting signs on business vehicles isn’t new, but did you know that:

• You can buy advertising wraps and have them put on everything from semi trucks and buses to your business car?
• You can rent advertising space on trucks designed specifically to be mobile billboards?
• You can have a live advertisement including interactivity and props displayed in a glass sided truck?

Yes you can do all three.

Modern Advertising Methods: A New Advertising Industry

Multiple companies advertise truck and car advertising over the Internet. You can pick the geographic market that you want your ads to reach and prescribe regular advertising criteria like gross rating points.

Companies offering truck and car advertising services contend that:

• Truck and car advertising use motion, size and visual appeal to capture attention.
• More than 90 percent of people notice truck and car advertising.
• 14 million people a year see metro trucks.
• Truck and car advertising is more economical than billboard advertising.

Modern Advertising Methods: Does Truck And Car Advertising Meet The Criteria?

I question if truck and car advertising truly meets the criteria for modern advertising methods.

All except for the glass trucks that use multimedia and offer some interactivity, truck and car advertising is one-way communications. And these ads aren’t likely to get immediate action because many people seeing them are occupied driving.

Some companies boast that the ads can be changed quickly. But if you’re buying the wraps, I expect changing them is quite expensive. Plus, it takes time to get the wraps printed.

In conclusion, I wouldn’t put truck and car advertising top of my list of modern advertising methods, but it may meet your needs. If so just search for truck or car advertising, and you’ll get results with lots of companies offering this service.

If you do, please let me know how it works for you.

To get to the next post in this series on modern advertising methods, click the link below:

Modern Advertising Methods 11: More Mobile Advertising

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Posted 9-16-08: Modern Advertising Methods 10: Truck And Car Advertising

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