What’s the target market for the personal shopper? The answer to that question depends upon the type of personal shopper? This article deals with the target market for the personal shopper who assists professional and business women with their professional attire.

It concentrates on professional Boomer women, many of whom are beginning to realize the results of years of sacrifice for, and dedication to their careers. With previously closed doors now opening to them, many realize that dressing for success can help acquire opportunities for senior level positions.

Now empty-nesters, most of these women have money to spend on their professional wardrobes. Plus they consider dressing for success as an investment in their careers. Yet, few have the knowledge, the time, and the inclination to spend their time shopping for their professional wardrobes. Thus, they comprise the best target market for the personal shopper who specializes in women’s professional attire.

These women have spent much of their lives stressed from trying to take care of their families and homes as their non-working mothers did, while trying to achieve in their careers as their fathers did. They now realize that they can’t do everything, are ready to relax more and welcome help with their shopping. Most consider going shopping a chore and will gladly turn over that chore to a personal shopper.

These women do care about their looks. Most exercise daily, color their hair and invest in their health. Many have regular massages or practice yoga. They generally look five to ten years younger than their chronological age.

These women will appreciate help selecting the right professional clothes that compliment their figures, are age and career appropriate, and make them look good.

This target market for the personal shopper is composed of women whose experiences, talents, and inner strengths come together to form an extremely competent and confident worker and person. These women are optimistic, capable, confident and energetic.

Professional Boomer women are upper middle class and have financial resources never before experienced by so many women. They are successful and live graciously while carefully.

Another reason that professional Boomer women make a good target market for the personal shopper is that most will work for another decade, and they are expected live for another three to four decades.

Many are predicted to start part-time or full-time businesses after they retire so they will continue to need professional clothes for many years and can comprise a loyal return customer base for personal shoppers.

Because they are most likely to use a personal shopper for their professional wardrobes, the best marketing appeal emphasizes how proper professional attire can help advance their careers.

Market segmentation reveals that this target market for the personal shopper can best be reached through appeals relating to family, work, education, money and finances.

You can get more information on professional Boomer women by clicking the link below:
http://strategicmarketsegmentation.com/profiles/professional-boomer-women.php

Submitted to EzineArticles.com 6-4-08:
Target Market For the Personal Shopper

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