What is a key message, you ask?

A key message is the primary thought that you want to leave with your target market members with every marketing message and activity throughout a marketing campaign.

What Is A Key Message? It Conveys Your Marketing Campaign’s Purpose

Every marketing campaign should have a purpose, and your key message should convey that purpose concisely in one sentence. A reference to the target market and the action you want market members to take should also be in your key message.

What Is A Key Message? It’s Limited To A Sentence Or A Phrase

If you can’t express your key message in one sentence, you don’t have it clear enough in your mind to start your marketing campaign.

See if you can shorten your message to a phrase that becomes a slogan for your marketing campaign and is expressed exactly the same throughout all your marketing messages.

What Is A Key Message? It Guides All Your Marketing Messages And Activities

Of course, you vary the rest of your messages, but content should still support your key message.

Individual messages can and should be tailored to your target market, and each should help to meet an objective for your campaign.

But the key message is tied directly to the goal of your campaign. So all messages geared to reach specific campaign objectives should still relate well to your key message.

What Is A Key Message? It’ Reinforces Your Brand

Your key message should also reinforce your business brand.

Your brand is your business’ face for the world. Not only does it have to be relevant to your target market, but it has to concisely portray your business and its distinguishing characteristic consistently across all your marketing messages.

Before you start any marketing campaign, you need to know the answer to “What is a key message?” And determine yours during the planning stages of your campaign

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Posted 8-21-08: What Is A Key Message

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This entry was posted on Thursday, August 21st, 2008 at 6:37 am and is filed under Marketing Strategies.You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.