Newspaper readership statistics help you determine if you can reach your target market through newspapers. This post provides 8 newspaper reader characteristics.

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This is the second post on different types of mass media. It covers television, radio and billboards from a target marketing perspective.

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This first post on different types of mass media covers newspapers and magazines. It discusses target marketing considerations for both.

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This post on the influence of media on society covers the social relationships theory of media effects. It’s based on the two-step flow of communication and the adoption of innovation.

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Media affects on people differ by many characteristics. This post considers how sociographic characteristics influence media effects.

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