I’m glad you’re considering costs. Just be sure to also consider benefits. Sometimes one marketing tactic is more expensive than another, but it will also provide more benefits to your business. So the costs per benefits ratio is good, making it feasible even in a bad economy.

I’ve read over and over that continuing your marketing in a bad economy will not only help you to survive the recession, it also gives you a jump when the economy gets better. I know it’s hard to spend on marketing when your operating in the red.

So spending time instead is often the best compromise. Still you have to assure that your getting results that warrant the time you’re spending. You may want to see my post when I was deciding if entrecard was worth the time I was investing. It’s at http://www.strategicmarketsegmentation.com/blog/interpreting-entrecard-statistics-august-2008/ You can use the same approach to consider time costs.

Warmly,

Linda