This roundup provides defined demographic characteristics. Market segmentation uses defined demographic characteristics to reveal psychograhic, sociographic and behavioral characteristics.

When I first started this blog, I wrote about the major demographic characteristics for market segmentation. But you probably missed those posts so I’m providing links in the titles and summaries below them.

Defined Demographic Characteristics

Market Segmentation by Age

This post introduces market segmentation by age. The demographic of age reveals generations and life stages and the characteristics that go with them.

It provides links to pages where you can get more information about generations and life stages and target market characteristics revealed by them.

Defined Demographic Characteristics

Market Segmentation by Gender

Gender, as a defined demographic characteristic in market segmentation reveals differences in the way that men and women respond to marketing appeals.

But men and women also differ by types. This post illustrates differences in women with a story of my great grandmother.

Defined Demographic Characteristics 

Market Segmentation by Occupation

The defined demographic characteristic, occupation, provides a wealth of information in and of itself.

It also reveals your target market’s social class and helps to determine lifestyle. These then reveal additional characteristics about your target market to improve your marketing.

Defined Demographic Characteristics

Market Segmentation by Education

The defined demographic characteristic, education, in market segmentation helps determine how target market members spend their time and money and how they use media.

Education also relates to social class and lifestyles.

Defined Demographic Characteristics

Market Segmentation by Race

This post on the defined demographic characteristic, race, in market segmentation notes the importance of understanding differences between and within races.

It also links to other pages that relate to specific races.

Defined Demographic Characteristics
Market Segmentation: Conclusion

You need to know characteristics revealed by these defined demographic characteristics. My matrix market segmentation process reveals a wealth of characteristic from just these few demographics. To learn more about it, go to Market Segmentation.

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Posted 6-3-09:
Defined Demographic Characteristics
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This entry was posted on Wednesday, June 3rd, 2009 at 10:28 am and is filed under Market Segmentation. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.