This series of posts provides examples of cause related marketing to inspire you to include this type of marketing in your marketing mix.

Cause Related Marketing
Collaboration Between Businesses
And Non-Profit Organizations

Cause related marketing involves a for-profit business collaborating with a non-profit organization to benefit both, and the community.
Many businesses profit from people’s desire to help others. Take the Ronald McDonald House as one of many examples of cause related marketing. McDonalds would still do quite well without sponsoring the Ronald McDonald House, but they definitely bring in additional sales because of it. They also help families of sick children and earn loads of good will.

Cause Relating Marketing
Builds Win-Win Relationships

Cause related marketing is all about win-win relationships. Everybody involved benefits from either profit, publicity, help or helping others.

Not only can it be profitable for your business, but if you believe that you eventually get back what you give, it’s good for you beyond the money it brings into your business. And the publicity, goodwill and reputation add even more benefits.

There are market segments that only support businesses that help people and communities. Through market segmentation, you can determine if your potential customers are in this market segment. If they are, you’ll find the examples of cause related marketing in this series especially helpful.

Building Your Business
With Cause Related Marketing

But your business can benefit from cause related marketing, regardless of your target market. It can win customers and clients. Plus, it’s the right thing to do. And I can’t imagine it hurting you with any target market. So it’s safer than many marketing strategies.

This series of posts will provide several examples of cause related marketing, with each post targeting a specific type of business.

If you are coming here after this series is published, click the link to access the next post: Examples of Cause Related Marketing For Retail Stores.

Would you like to learn marketing from one of the biggest names in marketing, Dan Kennedy? Dan’s offering loads of marketing in  his Magnetic Marketing System.

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Posted 7-7-08:
Examples Of Cause Related Marketing 1

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