This series of posts on examples of cause related marketing has provided examples for retail stores and professional offices.

You can access the first post in this series below:

Examples Of Cause Related Marketing 1

Today’s examples of cause related marketing are especially appropriate for publishers and information product business owners.

Examples Of
Cause Related Marketing
Combining Free Library Information Products
With Presentations

Publishers can collaborate with local libraries by offering a free copy of a book or other information product to the library and doing a presentation at the library on a topic related to the book.

Many local libraries have limited budgets, and nearly all will welcome a free information product. Just giving your book or information product to the library is not an event to warrant media coverage, but when combined with a presentation, it becomes one.

Most libraries will provide rooms for free presentations that provide a community service. So this example of cause related marketing costs you nothing but your time and expertise.

But it gives you the opportunity to sell and autograph books or products in the back room at the end of the presentation. If your presentation relates to something news worthy and to your book, it can also give you valuable publicity.

Even if you don’t sell any books, the publicity and contact information from participants will often lead to eventual sales.

Thus, the library, the business owner, the presentation participants, and the library’s readers all benefit. And that’s the beauty of all examples of cause related marketing. Everybody wins.

Examples Of Cause Related Marketing
Donating A Portion Of Book Proceeds

I also know small publishers who donate a portion of the income from each book sold to their favorite charities. People are more likely to buy something they want anyway if they believe they are helping others.

I know one small publisher who has built her business this way. She combines it with speaking at women organizations. It’s easy for her to get the speaking engagements because each organization leader knows that all back-room sales will benefit the charity.

She also displays her charity policy on her Web site. She contends that it improves her sales.

This ends my series of posts on examples of cause related marketing. If you have found any insights or motivation from them, I’ll appreciate your comments.

You can continuing learning about special types of marketing at the link below:

Market Segmentation And Intentional Marketing

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Posted 7-10-08:
Examples Of Cause Related Marketing
For Publishers

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