Learning how to attract customers is fundamental to your business success.

A New Tool That
Helps You To
Attract Customers

I just learned about a new tool that large businesses are using that you need.

It’s called text mining, and it crawls on-line content to gain a wealth of attitudes about businesses and their products, industries and unmet needs. It provides sentiment and opinion monitoring.

According to an article by Christopher Hosford in the July issue of BtoB, “The information from blogs, user reviews of products, discussion boards and more [is] a gold mine of customer sentiment.” Knowing that sentiment can help you learn how to attract customers.

Text Mining Teaches You
How To Retain Customers
And Get Them To Buy Again

Just knowing how to attract customers isn’t enough to build a successful business. You also have to retain customers, getting them to buy again and again. Text mining helps to do that too by tracking purchases with comments to tell you what you need to offer to get your customers to buy repeatedly.

This increases your customers’ life-time value. It also enables you to keep up with your and your business’ reputation by monitoring everything posted on-line about you.

Many businesses have revamped their Web sites and improved their sales based on the results of text mining.

You can get a special report on customer reactivation.

Text Mining Presents A Challenge
For Internet Marketers

Now the catch is that presently text mining is offered by only a few companies on-line. I suspect they are expensive.

One is SPSS. I’ve used it for years to analyze research, but the university paid for it. Since I retired, I’m doing without because it costs more than I can presently afford. But over the year’s I’ve learned to respect SPSS  statistical analysis tools.

What SPSS does is enable you to make predictions of future customer behavior based on past behavior. In addition, SPSS requires some statical analysis training to use and interpret results.

The challenge then for Internet marketers is two-fold:

find a more affordable option to the big companies who presently offer text mining, and

find an option that doesn’t require statistical analysis training to use.

Is text mining a tool that you’d use if you could do it affordably and without taking college statistics to get reliable results.

Please comment and let me know.

If there is enough interest, I’ll investigate it further so we can together learn how to attract customers better.

You can read more about marketing to your customers by clicking on the following link:
Seven Tips For Success With Customer Relationship Management

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Posted 8-6-08: How To Attract Customers:
A New Tool To Do It

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This entry was posted on Wednesday, August 6th, 2008 at 6:54 am and is filed under Customers, Marketing Research. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.