Market Segmentation: Book Resources

For this resource list of market segmentation books, I searched Amazon, Google and Clickbank, but found few except through Amazon. I will continue to add good books covering market segmentation to this page after I post it. Prices were accurate at the time of this post, but please note that Amazon prices change often.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
by W. Chan Kim and Renée Mauborgne (Hardcover – Feb 3, 2005)
Amazon.com sells new for $29.95 and used from $8.15.

This book uses “blue oceans” to represent untapped and potentially profitable target markets. It uses examples of large successful businesses to present the tools and framework of the authors’ unique perspective on market segmentation.

Divide and Conquer : Target Your Customers Through Market Segmentation
by Harry Webber (Hardcover – Jun 19, 1998)
Amazon.com prices range from $37.95 for new to $3.00 for used.

This book contains 15 case studies that demonstrate how to use segmentation to get to know target markets and how to create marketing messages that will reach them.

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms (Haworth Series in Segmented, Targeted, and Customized Market) (Haworth … Segmented, Targeted, and Customized Market)
Amazon.com prices range for new is $22.46.

It covers market segmentation for business-to-business companies as well as business-to-consumer companies and provides a through list of characteristics to segment business customers. It explains how to use firmographics in B2B market segmentation similarly to how demographics are used for consumer market segmentation. It even provides a list of resources for finding firmographics for business customers. See my review at

Know ‘em Sell ‘em: How To Discover The Best Appeals For Your Target Markets
by Linda P. Morton
Sells for $47.00

This is my book on market segmentation. It uses a simple and quick process so small business owners can inexpensively benefit from market segmentation to produce profiles of their target markets.

Lifestyle Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)
by Dennis Cahill (Hardcover – Sep 12, 2006)
Amazon.com prices range from $34.95 for a new copy to $20.00 for a used copy.

This book concentrates on the lifestyle market segment and covers why customers behave as the do. It walks readers through the market segmentation process with real-life examples.

Lifestyle Market Segmentation:
by Ronald D. Michman;
Sells new on Amazon.com for $111.95.

This book concentrates on the lifestyle market segment with a history traced though today’s perspective on marketing. It deals with group dynamics, purchasing influences, and specific issues of lifestyle market segmentation.

Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) (International Series in Quantitative Marketing) by Michel Wedel and Wagner A. Kamakura (Hardcover – Dec 31, 2000)
Amazon.com prices ranges from $159.00 for new to $100.36 for used.

This book’s authors believe that market segmentation and target marketing are required for modern marketing techniques to work. They define market segmentation and describes criteria for effective segmentation.

Market Segmentation: How To Do It, How To Profit From It
by Malcolm McDonald and Ian Dunbar (Paperback – Oct 1, 2004)
Prices on Amazon.com range from $46.95 for a new copy to $30.03 for used copies.

This book uses market segmentation to provide needs-based segments. It discusses many organizations that have wasted billions of dollars on marketing because they didn’t do market segmentation right. See complete review here.

Market Customization: Market Segmentation, Targeting, and Positioning (Digital – Jan 5, 2008) – Download: PDF
Amazon.com price is $6.95.

This is actually just a chapter of a book. Its author contends that market segmentation is necessary for businesses to effectively reach their customers and target markets. It covers several demographics.

Navigating the Marketplace: Growth Strategies for Your Business (Psi Successful Business Library)
Wayne Lovern and Anna Lovern
Amazon.com from .78 for used.

Although market segmentation isn’t a part of the title, this book deserves a place here because the authors built their growth strategies around selecting the best customer segment for a business and developing a competitive strategy around the customer segment. They implement market segmentation from a business owner’s perspective and provide examples of other business owners who built successful businesses using customer segmentation.
Read my complete review here.

Selling to a Segmented Market
by Chester Swenson;
Sells new on Amazon.com for $24.95.

This author promotes the lifestyle segment in market segmentation, but also covers emerging target markets. He challenges conventional marketing, reveals misconceptions about some consumer segments, and credits marketing blunders with failure to understand market segmentation.

The 50-Plus Market: Why the Future Is Age Neutral When It Comes to Marketing & Branding Strategies
by Dick Stroud (Paperback – May 1, 2007) – Illustrated
Prices on Amazon.com range from $29.95 new to $15.68 used.

This book provides a how-to guide for targeting Baby Boomers. It contends that, to be successful, more businesses should be marketing to this wealthy, aging generation, instead of spending 80 percent of their marketing resources on generation Y, whose members have far fewer resources.

The Market Segmentation Workbook: Target Marketing for Marketing Managers
by Jennifer Basye Sander (Paperback – April 1, 2003)
Amazon.com sells new for $34.70 and used for $29.85.

This book is written for people who want to become their own boss even in a bad economy. People wanting to quit their jobs and work for themselves in more creative positions will find lots of innovative ideas in this book.

Click on the following link for more market segmentation resources: Market Segmentation Blog Posts

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Posted 2-27-08:
Market Segmentation:
Book Resources

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