Market segmentation by life stages can help you learn about your target market.

People, like butterflies, go through life stages and look psychologically different at each stage.

When you know your target market’s age range, you can use market segmentation to learn about what your target market members consider important.

Every adult needs to accomplish similar tasks as they move through different age ranges or life stages. So knowing the age range of your target market, enables you to discover tasks that your target market members consider important. This information will help you to better design marketing appeals for them.

All people move through different stages in their adult lives. People in each life stage share characteristics and tasks with other people in that life stage. These shared characteristics remain somewhat common in spite of the generation presently in the life stage.

Market Segmentation By Life Stage
Reveals Career Tasks

For example, the list below provides some of the most important tasks by life stages.

• Provisional Adulthood – Choosing a career and entering the workforce.
• Early Adulthood – Progressing in careers and settling into work.
• Middlescense – Reexamining work.
• Age of Mastery – Adjusting to realities of work and approaching retirement.
• Age of Integrity – Disengaging from paid work and searching for new achievement outlets.

Market Segmentation By Life Stage
Improves Marketing

Knowing the life stage of your target market members, tells you the most important tasks and responsibilities that concern them. This information helps you to create marketing tactics and messages that speak and relate to what they are experiencing.

For instance, all teenagers and young adults in the provisional adulthood stage (18-29), strive for independence, value their friends more than their families, and are sometimes rebellious.

You can use similar life stage tasks to better understand and market to your target market. It’s easy with market segmentation.

You can also read about Lifestyle As A Basis for Market Segmentation.

You can get my ebook – Know’em, Sell ‘em: Discover The Best Appeals For Your Target Market. Just click the art in the upper left corner.

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Posted 3-12-08:
Market Segmentation by
Life Stage Market Segments

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This entry was posted on Wednesday, March 12th, 2008 at 8:24 am and is filed under Market Segments. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.