Market segmentation requires that you know the demographics of your target market. In Market Segmentation For Internet Marketers 1, I started discussing how Internet marketers can acquire demographics by using a survey. This post provides more detailed information on conducting a survey.

Using A Survey To Get
Demographics For
Market Segmentation

Regardless of how you reach your target market members, you need to have a survey instrument for them to complete.

If you use an autoresponder like Aweber, which I use, you can do your survey as a form. The disadvantage of doing your survey this way is that most autoresponder services require at least an email in every form.

Many people will not provide you with personal information if they believe there is anyway that you can relate that information to them. So requiring an email address will decrease your responses.

A better idea is to use a survey service like Survey Monkey. You can complete your survey there and send people directly to it. Then Survey Monkey will even analyze the results for you. It’s easy and inexpensive.

Some Survey Basics For Gathering
Market Segmentation Demographics

You need to know the basics of survey design. Otherwise, you may not be able to generalize your results from survey participants to the rest of your target market. But if you are just asking for demographic information and don’t include attitude questions, creating a survey is pretty easy.

Just make sure that your options don’t overlap. For example, if you’re asking for age, and you have a category of “20 to 30 years old” and the next category is “30 to 40 years old”, the two categories overlap. You can solve this problem by making the second category “31 to 40 years old”.

You also want to assure that your categories include everyone. You can do this by adding an “other” category, but that doesn’t provide you with much information. It’s better to use a final category for age like “61 or older”, and a starting category like “19 and under ”. Adding these categories assure that you will include everyone. If you follow these simple guidelines, you can design your own surveys.

Other Market Segmentation
And Marketing Services

Whether you do your own research or hire it done, the time and money that you spend on market segmentation will improve your target marketing.

To learn more about Internet marketing, click the link below:

Internet Marketers Need To Know Their Target Markets

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Posted 6-26-08:
Market Segmentation
For Internet Marketers 2

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