Market Segmentation: Online Resources – Web Site Pages

For this market segmentation resource list of Web site pages, I did a search through Google for “market segmentation” and then viewed every entry on the first five pages.

I have included only the sources that I believe provide good information. I eliminated those that:

• were merely advertisements for marketing agencies,
• appeared to be a duplicate of another listed page,
• presented viewing problems,
• provided little worthwhile information, or
• were just gateways to paid information.

For your convenience, instead of linking to the title of the article, I have linked to the complete urls so you can type them from a printed copy of this resource list, or copy and paste them into your search window. Providing the full urls results in some of them expanding into the right margin.

I occasionally add new articles to this resource list so bookmark this post so you can come back and check for new listings.

To see the resources…

Community Tapestry: The Fabric of American Neighborhoods

This page provides a process for conducting market segmentation by neighborhoods. It is by a marketing company that provides this service.

Contextual Segmentation – The New Method for Market Segmentation
This ezine article by Dan Herman challenges traditional market segmentation, and contends that “the new eclectic consumer” is better reached by segmenting motivations and uses. He defines contextual segmentation as “segmentation according to contexts of purchasing or using/consuming,” and calls it a revolution in market segmentation.

Customer-Characteristics As Criteria For Market Segmentation in Libraries

This abstract links to an article that applies market segmentation to libraries.

Do You Know Who Your Customers Are? Understanding Market Segmentation

This is an Ezine article by Luis Portiansky. This author contends that the most successful companies use market segmentation to learn about customers and potential customers (your target market). Portiansky says that “Businesses that segment their target markets and act on the information collected are more likely to succeed and profit than those who do not.”

Finding Customers: Market Segmentation

This Ohio State University fact sheet puts market segmentation into perspective of a marketing strategy and provides a customer profile form.

Hispanic Marketing: A Critical Market Segment

This is one of several articles that I’ve found on Hispanic marketing. This one is good because it provides lots of facts about Hispanic media use.

Hispanic Marketing Basics: Segmentation of the Hispanic Market

This article discuses the most important market segments for segmenting Hispanics. These include country of origin, language preference, generation, place of residence, socio-cultural level, acculturation, assimilation, and income level.

Industrial Market Segmentation

This Wikepedia page covers market segmentation as it applies to categorizing industrial and business customers. It’s an in depth article with illustrations.

Market Segment

This page from Wikipedia provides a short introduction to market segmentation with many links to articles on related topics.

Market Segmentation

This page provides some good information about market segmentation, mostly in a list format. I particularly like the list of benefits listed under “Segmentation of Needs.”

Market Segmentation

This is another page by a marketing company that provides market segmentation services, but it does provide a definition of market segmentation and a customer’s view of it.

Market Segmentation

This short article provides a good list of segments for consumer and business market segmentation.

Market Segmentation For The Small Business

This short article provides a few good insights for small business owners wanting to use market segmentation.

Market Segmentation In B2B Markets

This article relates market segmentation to B2B businesses with a section on “how to segment”.

Market Segmentation Research

This page starts a market segmentation article with a discussion of how magazines are designed differently for different target markets.

Market Segmentation – Why Segment Markets?

This page provides a list of reasons that businesses should use market segmentation.

Principles of Marketing: Targeting Markets

This 19-page article covers three steps to targeting markets with three stages of segmentation variables, plus a final section on product positioning.

Reconciling Market Segments and Personas

This is a good in depth article on market segmentation that explains the differences in what the author calls market segments and personas.

Segment The Target Market in Your Business Plan

This page discusses the importance of market segmentation to determine the target market for a business plan.

Segmentation

This is the first of three lessons based upon marketing segmentation and target marketing. It notes that market segmentation is a form of critical evaluation and provides several questions to determine market segmentation criteria.

Sport England Market Segmentation

This page introduces 19 segments of sports participants with a link to all 19.

Target Marketing

This is a short article on target marketing that recommends three types of market segmentation to identify a target market.

Will The Market Segment?

This page discusses market segmentation for the video game industry.

To access more market segmentation resources, click the links below:
Market Segmentation Books
Blog Posts on Market Segmentation
Matrix Market Segmentation ebook

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Posted 2-26-08:
Market Segmentation:
Online Resources
Web Site Pages

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This entry was posted on Tuesday, February 26th, 2008 at 1:33 am and is filed under Market Segmentation, Resources. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.