Market Segmentation: Build Relationships With Your Target Market
Posted by Linda in Market Segmentation, Target Markets, tags: Market Segmentation, target marketMarket segmentation can help you to build better relationships with your target market members.
But before you can relate well to your target market members, you have to get to know them. Market segmentation helps you by giving you psychographic and behavioral characteristics about your target market.
Market Segmentation
Enhances Relationships
In yesterday’s post, I used an example from personal relationships to illustrate how you can effectively use my matrix market segmentation process. Today, I’ll provide another example to further illustrate why you need to know as much as possible about your target market.
Market Segmentation
Enhances Relationships
An Example
If you don’t know your target market, you can offend its members without even realizing it, just as you can do or say something that offends a new boyfriend or girlfriend because you don’t know the person well. Thus, something that you mean positively or neutrally can be perceived as an attack.
Your lack of familiarity with the other person makes that relationship very fragile. When you get to know your new boyfriend or girlfriend, you are less likely to make mistakes in communicating and relating to him or her.
This is true in all kinds of relationships including those between businesses and target markets. Market segmentation is designed to help you get to know your target market, how its members think and act, and how to best appeal to and relate with them.
My matrix market segmentation process can help you to get familiar with your target market and to avoid mistakes that damage your relationships with target market members.
You can get my ebook – Know’em, Sell ‘em: Discover The Best Appeals For Your Target Market. Just click the art in the upper left corner.
Or you can get a FREE copy of my matrix Market Segmentation report , and I’ll send you weekly post summaries. Just complete the form below:
Posted 3-4-08:
Market Segmentation:
Build Relationships With
Your Target Market
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