Modern advertising methods incorporate target advertising and interactive advertising more than traditional advertising methods do.

Many offline advertising media still work, and the increase in television networks, radio stations, and magazines make targeting a market much easier than it was 20 or even 10 years ago.

But when many people think of modern advertising methods, they usually think of advertising techniques that use more technology like online advertising and mobile phone advertising.

These modern advertising methods include many cheap and low cost advertising methods. In today’s competitive environment and mixed economy, most small business owners have to choose cost effective advertising in order to get a decent advertising roi (return on investment). Otherwise, they just can’t afford to advertise and still make a profit.

Assuring a good roi demands planning and conducting advertising research. Today more small business owners track advertising spending and advertising revenue. They maintain advertising databases and monitor their advertising statistics to assure that they get the most return possible from their advertising budgets.

With this in mind, I’ve written a series of 11 posts on modern advertising methods. This series includes many offline, online and mobile advertising methods divided into three major categories.

Offline Modern Advertising Methods

This first category includes some traditional advertising media, but from a more modern perspective. Some of these methods include:

• PR advertising
• Theater Advertising
• Magazine Advertising
• Print Advertising
  Newspaper Advertising
  Magazine Advertising
  Publication Advertising
• Television Advertising
  Cable Television Advertising
  Video Advertising
• Radio Advertising

Online Modern Advertising Methods

The second category, online modern advertising method,s include:

• Adwords Advertising
• Banner Advertising
• Blog Advertising
• Contextual Advertising
• Internet Advertising
• Keyword Advertising
• Pixel Advertising
• PPC Advertising
• Search Advertising
• Web Advertising

Mobile Modern Advertising Methods

The third category, mobile modern advertising methods, include:

• Mobile Advertising
• Truck and Car Advertising
• Outdoor Advertising
• Billboard Advertising
• Subway Advertising
• Mall Advertising
• Airport Advertising
• Bathroom Advertising

If you’re interested in increasing your advertising while decreasing your advertising expenses, you’ll certainly want to read all the posts in this series on modern advertising methods. You can access the second post in this series by clicking the link below:

Modern Advertising Methods 2: PR & Theater Advertising

To read more about direct marketing, see

5 Roles Of Direct Marketing: Part 1

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Posted 9-3-08:
Modern Advertising Methods 1
Introduction

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