Modern Advertising Methods 10: Truck And Car Advertising
Posted by Linda in Advertising, tags: modern advertising methods, truck and car advertisingOne type of modern advertising methods that you may not think about for your marketing mix is truck and car advertising.
This post is the tenth in a series on modern advertising methods. If you prefer to start at the beginning of the series, click the link below:
Modern Advertising Methods 1: Introduction
Modern Advertising Methods
A New Kind Of Truck And Car Advertising
I know putting signs on business vehicles isn’t new, but did you know that:
- You can buy advertising wraps and have them put on everything from semi trucks and buses to your business car?
- You can rent advertising space on trucks designed specifically to be mobile billboards?
- You can have a live advertisement including interactivity and props displayed in a glass sided truck?
Yes you can do all three.
Modern Advertising Methods
A New Advertising Industry
Multiple companies advertise truck and car advertising over the Internet. You can pick the geographic market that you want your ads to reach and prescribe regular advertising criteria like gross rating points.
Companies offering truck and car advertising services contend that:
- Truck and car advertising use motion, size and visual appeal to capture attention.
- More than 90 percent of people notice truck and car advertising.
- 14 million people a year see metro trucks.
- Truck and car advertising is more economical than billboard advertising.
Modern Advertising Methods
Does Truck And Car Advertising
Meet The Criteria?
I question if truck and car advertising truly meets the criteria for modern advertising methods.
All except for the glass trucks that use multimedia and offer some interactivity, truck and car advertising is one-way communications. And these ads aren’t likely to get immediate action because many people seeing them are occupied driving.
Some companies boast that the ads can be changed quickly. But if you’re buying the wraps, I expect changing them is quite expensive. Plus, it takes time to get the wraps printed.
In conclusion, I wouldn’t put truck and car advertising top of my list of modern advertising methods, but it may meet your needs. If so just search for truck or car advertising, and you’ll get results with lots of companies offering this service.
If you do, please let me know how it works for you.
You may also be interested in joining the Free Advertising Academy. You can get 12 months of action plans and free advertising for your business.
To get to the next post in this series on modern advertising methods, click the link below:
Modern Advertising Methods 11: More Mobile Advertising
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Posted 9-16-08:
Modern Advertising Methods 10:
Truck And Car Advertising
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During the Democratic National Convention here in Denver, there was a truck with a large glass cube filled with a living room setup in the back. I normally notice car and truck advertising, but this was something I had never seen before. The truck would actually pull over for crowds of people and let them in the cube to sit on the furniture. With this being so interactive, crowds of people would gather around to see what this was all about. Sure, this may not be the best for most businesses, but this certainly one of the more creative forms I have seen.
As the owner of a mobile billboard company in Lee County, FL, I would agree that mobile billboards are not a modern advertising method. In fact, this method is probably 100 years old. However, given the ability to change graphics, driving patters, even geography quickly and efficiently, the actual cost to do a marketing campaign is inexpensive. The problem many business owners have is trying to put together a plan that makes sense. Unfortunately, most of the advice given today by pr and marketing firms is to not try anything new – stick with more “traditional” methods. The problem with that is traditional advertising can be overlooked because it is so frequent. At least the mobile campaigns can’t be channel-surfed away!
Hi Jon,
Thank you for this informative comment. Sorry I missed it earlier.
I agree that PR and advertising agencies that just push traditional methods are providing incomplete services for their clients. I believe as more young people move into these agencies, we’ll experience more emphasis on modern advertising methods.
Warmly,
Linda
Hi Chad,
Your example is exactly what I mean when I note interactivity in the bulleted list. Thanks for this great example.
I agree that this type of truck advertising gets attention and does deserve the modern advertising methods title.
Warmly,
Linda
Here in Orange County, California truck advertising has barely been seen compared to other places. It’s surprising considering our weather down here.
Hi Truckside Advertising,
It is surprising. You’d think Orange County would be great for truck advertising.
Warmly,
Linda
Car and truck advertising is absolutely becoming more and more popular every day. It’s effective in getting the message across and provides a great visual presentation in most cases.
Hi Waldoch,
I agree. It’s great advertising during today’s economy because it can use a business’s vehicles as moving billboards. Truck and car advertising represents modern advertising methods well.
Thanks for visiting and commenting.
Warmly,
Linda
I agree I don’t think that truck and car advertising is a modern form of advertising. However, it does not mean it does not work. As A commercial mover I know I have received countless Leads From my fleet of Trucks I view them as moving bill boards. I still think as any ad it is only as good as the sales message..
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