Google Analytics helps improve your search engines optimization and marketing.

This post completes my 3-part series on using Google Analytics to improve your search engine optimization and marketing. If you missed the first two posts, you can link to them below:

Site Search Tracking: Google Analytics Reveals A Wealth of Information

Increasing Traffic By Google Analytics

These posts contain helpful information on analyzing your site by keywords that bring traffic to your site. Today’s post goes beyond keywords to reveal additional information provided by Google Analytics to help with your search engines optimization and marketing.

To read my next post on Web site research, click below:

How To Research Web Site Traffic

Search Engines Optimization
And Marketing
Determining Sources Of Traffic
With Goolge Analytics

Google analytics provides you with the number of searches and the percentage of searches for the 30-day period shown, and this is helpful. For instance, my percentages of traffic from September were:

57.08 percent from search engines,
27.16 percent from referring sites, and
15.77 percent from direct traffic.

However, if you want to know how your traffic sources changed across the month, you’ll have to look at the daily numbers for each day and calculate that into percentages. It requires only simple math (day source number divided by day traffic total).

I did this for my September traffic and provide a graph of it below:

Blue = search engine traffic; Red = direct traffic; Yellow = referring traffic.

Search Engines Optimization
And Marketing
Basing Marketing Decisions
On Google Analytics

This tells me that I need to work more on getting direct and referring traffic because more than half of my traffic is from the search engines. Internet marketing gurus contend that no more than a third of your traffic should come from one source.

Not only is more than half of my traffic coming from search engines, but 77 percent of my search traffic comes from Google. So I’m presently depending too much on the search engines, particularly Google.

I know that much of this overdependence comes from my recent concentration on and improvement in search engine traffic. I’ve spent much of my time doing search engines optimization and not enough doing other kinds of marketing.

I also know that much of the drop in my percentages from referring traffic is the result of discontinuing my participation in entrecard. I decided after August statistics for entrecard that the traffic I was receiving wasn’t worth the time that I was spending on it.

However, now I need to concentrate on other types of marketing rather than spending so much time on search engine optimization. For example, I need to do more article writing, posting on dofollow blogs and social networking to offset the lose of entrecard referring traffic.

Direct traffic will probably not bring in a third of my traffic for some time.

Search Engines Optimization
And Marketing
Conclusion

Google analytics doesn’t provide all the statistics that I’ve presented here “out of the box.” But it does provide the data that you need to determine statistics like mine.

It will take a little time, a calculator, and Microsoft Word or another graphic program to do a graph like mine. Still the results are worth the effort, at least occasionally. By using what Google Analytics provides monthly, and doing the other calculations quarterly, you can improve your search engines optimization and marketing.

Or if you need search engine optimization help, consider The Google Spot Web Marketing System. It provides step-by-step directions based on real life online businesses.

Like this post? Be sure you never miss another one that interests you by subscribing to  my blog.  Just complete the form below:

Posted 10-7-08:
Search Engines Optimization
And Marketing

Bookmark It

This entry was posted on Wednesday, October 8th, 2008 at 6:12 am and is filed under Internet Marketing, Marketing Research. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.